SEO: The Foundation of Online MarketingSearch engine optimization (SEO) is the foundation of your Internet marketing strategy. Businesses tend to gain the most value from an effective SEO strategy. In fact, studies have shows that most people ignore paid search engine ads in favor of organic results. Returns are slow to appear with SEO, but powerful when you finally rank your site. Around 33% of all search traffic goes to the top three organic results. So, those top three positions are highly competitive because they deliver results. Failing to implement an SEO strategy is like leaving money on the table. If consumers can’t find your business in Google, you are missing out. So, today we are looking at the basics of SEO, and why it’s necessary. Your online marketing strategy must at least include some basic SEO.
SEO is a strategy used to increase your site’s rankings with popular search engines. There are a number of ways we can achieve this end. A sound SEO strategy will include many different tactics. We make use of both off-page work and on-page changes to improve your ranking. There are quite a few tactics to implement when attempting to boost your page rank. Some of these are keyword density, titles, META tags, and H1/H2 optimization. Keyword density is often considered to be one of the more common strategies.
Keyword Density: An Easy Way To Improve Ranking TodayIt’s a great place to start for the webmaster with little technical background. Essentially, this involves using relevant keywords in your content at a certain percentage. Too many instances of a particular keyword and it appears like you are trying to game the system. Too few mentions, and your content looks less relevant to the particular word or phrase. You can use a simple WordPress plugin like Yoast or the All-In-One SEO Pack to automatically check keyword density. These plugins will alert you if your content needs changes. Density is very important for your site, because search engines will reward websites with good keyword densities. Google, Bing, and other search engines want to serve up the most appropriate content on each search. Therefore, they are looking for relevant keywords to determine which sites rank for a particular term. Optimizing keyword density is some low-hanging fruit for business owners looking to grow sales online! Spend some time getting your keywords right, and watch your site go up in rank a few weeks later.
ProminenceKeyword prominence is another big thing for your to consider. I classify this as low-hanging fruit as well. Prominence is basically how close the keywords are to the beginning. The frequent mistake we see is when people assume that the first opportunity to add a keyword is in the first line of text in the form of an H1 header. This is simply not true.
Earning Google’s RespectAnother big thing in SEO is inbound links to your site. These are simply links from other sites that direct people to your homepage or a post residing on your site. Think of it like a referral to gain credibility. If you are looking for a dentist and three of your friends recommend a particular provider, you are more likely to schedule an appointment with them. That dentist has credibility based on referrals from trusted sources.