Finding the right SEO strategyIt might take us three more months to hit the top of Google for competitive terms like “home inspection birmingham al”. After all, we need to build up authority by earning backlinks, and that takes time. So, we sat down and discussed strategy. In this case, we’re not really targeting the homebuyer so much as the Real Estate agent. That’s how this process works after all. 9 times out of 10, buyers just go with whoever the agent or lender recommends for a home inspection. Since we’re dealing with a demographic that knows what they are looking for, we choose to rank for niche keywords that an agent might search for. Another thing to remember is that those Real Estate agents stay on the move! Younger agents are probably moving to voice search, which lends its self to longer phrases than typing or tapping. So, this is what we decided to rank on in the first few months:
Two keywords in the top-3, 10 in the top-10, and a 8.86% visibility jump in just a couple of weeks
Back to the Drawing Board!
While I was thrilled to get these results early on, you’ll notice that we lost rank for two of the most important keywords. It’s not really unexpected, but we need to add more content related to those phrases. In the second month, we focused on finishing up the technical SEO, and began submitting the site to various online directories for some easy-to-reach backlinks. Here’s the next report I ran:
Five New Keywords in the Top-3, Visibility up to 13.77%
On-Page SEO Work Done!Well, mostly. The client was having trouble finding the hosting information, so we were unable to upload the XML sitemap to the site. Beyond that, we were done with everything on-page and beginning to build backlinks to the site. I met with the client to learn more about his business. Based on that meeting we added some content for 4 point home inspections and a few other keywords. Here’s where that got us:
I sorted the chart above based on rank increase so I could show you the new keywords. Below you’ll find the most recent results sorted by rank. I added previous rankings to the table and went back 90 days to give you a snapshot of the overall progress so far:
So, what’s next for A B Home Inspections?