How We Ranked This Site with SEOAt Webology, we’re completely obsesses with Search Engine Optimization (SEO). It’s what we’re best at, and we consistently rank client sites at the top of Google and Bing search results. But what about our own site? It’s been live for about six months now, and it’s not ranking.
Picking the right Long-Tail KeywordsStep 1 is to figure out a keyword strategy. At Webology, we LOVE long-tail keywords. Those are keyword phrases that are over 5 words long. They work great for voice search on mobile devices, and we can rank for several related keywords with each long-tail phrase. Here’s a sample of the keywords we chose in the image on the right:
Heading Tag Optimization for Google RankingHeadings are simply lines of text with some code around it to indicate that it is a paragraph heading. Google places emphasis on the words contained in a heading compared to regular text in a paragraph. This isn’t a huge ranking factor anymore, but it does carry some weight. It’s easy to do, so you might as well take care of your H1-H6 headings so that your site ranks better. Here’s a few heading tag changes we made on Webology:
I know, I know! It’s all gibberish and you’re not a programmer. I get it! But there’s a few things I’d like to point out in the image to the right. First, you’ll notice there is now one and only one H1 heading on the page. We changed an H1 to an H2 because Google doesn’t like it when you have multiple H1 headings on a single page.