Click Here – Bad Habits that Hurt Your SEO
You see it all the time. Click here! Read more! Bloggers and content writers love to use these phrases to link a lot. But it’s bad form and it’s hurting your SEO results. Well, maybe not hurting so much as causing you to miss an opportunity. What I am referring to is the use of this phrase as anchor text. Anchor text is simply whatever word or phrase you use to point a link somewhere else on your site. You’ll rarely see click here used as anchor text on any site I manage. It’s something I avoid whenever possible. Here’s why:
The Importance of Internal Linking for SEOInternal linking is the structure of your links from one page to another within your website. Google looks at these links when its deciding how high your site should rank for important search terms. It’s not a major ranking factor, but with SEO you can’t afford to ignore any opportunities to improve your site rank. And even though it’s has a lower weight, this is an easy opportunity to improve your rank. So, why is it not okay to say click here when you’re making links to other pages on your site?
Contextual Anchor Text for SEODo you want your roofing website to rank for storm damage restoration or click here? Well, if you want to rank for search terms someone would use to find your business, you need to be making your anchor text relevant to the pages you’re linking to. Links need to be in context! Click here has nothing at all to do with roofing, so it’s a bad phrase to use to link to another page on your site. Google’s algorithm analyzes link text to help understand what the page you are linking to is all about. Do you want Google to think your page is about roofing repair or click here? If the answer’s obvious to you, then it’s time to get logged into WordPress to clean up your site. But first, I’ve got another tip to help you with internal links:
Adding Title Tags for Better Online Marketing Results
The image above shows you a title tag inserted into one of the internal links on this site. These tags provide a brief description of the link destination when you hover over the link. If you want an example, scroll up to the first link in this article and check out our title text for 5 Star Roofer. Again, this is yet another ranking factor that isn’t really all that important to how well your site will rank. But SEO is a highly competitive arena. If you miss opportunities, your competition will exploit them and outrank you. It’s easy to go back through old pages and add a descriptive title tag to your internal links. Just don’t be spammy! Include a brief description that will both tell readers what the link is about while also including important keywords.