Blog Roundup: The Top 7 Social Media Tips of 2017

Social Media Tip #1 – CONTENT IS KING! This article from Vogel Marketing outlines some great tips for keeping your social media posts down-to-earth. What’s the key takeaway? Tell don’t sell! You need to be adding value to your audience each and every time you interact with them on social. People like brands that inform and engage instead of talking about their services all the time. Social Media Tip #2 – This top ten list from Social Media Today highlights the importance of video content. Video on Facebook accounts for just 0.9% of all posts. Here’s the crazy thing about that: these same 0.9% of posts account for 7.15% of all reach on the network. And that number is growing. Video posts are dominating social media, with Facebook emerging as YouTube’s largest contender for video uploads. If you haven’t started marketing with video on Facebook, now’s the time to begin. Social Media Tip #3 – This agency is the absolute KING of Social Marketing as far as I am concerned. I admit to being biased since they are right down the hall from us and a great crew to work with, but this list they put together absolutely will help you get organized with your social media marketing. Check it out: Social Media Tip #4 – Use marketing automation, but don’t be spammy. There is smart automation and then there is spammy, ineffective automation when it comes to social media marketing. You don’t want to blast out promotional offers all day long — that’s a quick way to lose all of your followers. Use social media as a way to communicate with your audience and provide them valuable information.
Social Media Tip #5 – Controversy! All news might be good news, but if you want to go controversial and edgy on Twitter, be careful in your approach. While this strategy can backfire, it’s been highly successful for a few brands in 2017. Perhaps you’ve heard about Wendy’s’ latest social media strategy? A number of websites have pointed out the highlights of its approach, calling it “roasting” at its finest. If you’re not familiar, the concept is this: the Wendy’s brand is responding to user comments, especially ones insulting Wendy’s or praising its competitors, with tongue-in-cheek comebacks ranging from playful to downright insulting. It’s a bold move from an otherwise docile brand, and it’s attracting a lot of attention.
Social Media Tip #6 – Leveraging Instagram for better brand awareness: This article from The Observer gives you 30 essential tips for leveraging this platform to increase your marketing exposure. There are 600 million active users on Instagram every month, and every day one billion photos are liked. With Instagram, the quality of the posts are much more important than the quantity. According to Forrester research, Instagram user interactions with brands is 400 percent higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. Social Media Tip #7 – Welcoming our new robot overlords! Chat bots are a big thing in social media marketing. Bigger brands are building massive databases filled with answers to the most common questions they get on Social Media. It saves time. If you do it the right way, a chat bot can greatly improve user experience and customer service. But chat automation isn’t just limited to larger brands with oversized marketing budgets. A simple bot can be developed for your brand that will help you interact with your audience. Sound interesting? Ask us about setting one up for your business