“I DON’T NEED A WEBSITE!” – Our sales guy has heard that one a few times. Especially from local businesses who focus on B2C sales. Trades like heating & air or electrical are an especially hard sell. If they are any good at what they do, word-of-mouth seems to keep the phones ringing constantly. But will that continue? Even if it does, do you want to limit your growth? Having a great digital presence can help recession-proof your business by generating inbound leads through search and social media.
It’s not just Small BusinessEven big brands are missing opportunities to reach millennial buyers. Almost all business websites are not coded to display properly on mobile devices. This makes for a bad user experience that could be driving mobile shoppers to a competitor site instead. Big national brands are not immune to this. For whatever reason, the web is full of bad websites representing mid-size and even large businesses. Just how bad is it? Here are a few statistics we found: