Perhaps one of the most frequently asked questions among business owners is why they can’t run their own Google Adwords campaign. “I know my business better than anyone,” You may be thinking. “Shouldn’t I run my own Adwords campaign?” Here are four reasons why you shouldn’t even consider trying to run your own Google Adwords campaign.
Always Trust the Expert
We won’t argue the fact that you know your business better than any digital marketing agency. We understand that you’ve put a lot of work into your brand and product and we think that’s awesome. However, when it comes to internet marketing and Google Adwords, trust an expert.
Trying to perform digital marketing yourself, if you lack the training and experience, is like trying to set and then put your own homemade cast on your broken arm. Or never having driven a car in your life and then getting behind the wheel of a semi-truck. Never a good idea, right? And we say this for the same reason why an SEO expert isn’t going to walk into a medical practice and tell the surgeon what to do during a surgical operation. You might know your business, but how experienced are you running A/B testing on ad text? How about negative keywords? Should you select exact match or broad match phrases? There are a hundred things going through a marketer’s mind when they set up an AdWords account for you. So, it’s always best to find a good agency and work closely with them to target your ads properly.
Too Good to be True
“Why pay thousands of dollars for internet marketing when Google Adwords runs itself?”
Every small business owner thinks about this at least once. But I’m going to tell you, it’s too good to be true. AdWords doesn’t “run itself” at all. It’s a great tool, but that’s all it is. You might as well expect the lawnmower to mow the grass or the hammer to frame the house. AdWords requires constant monitoring and improvement. If you’re running your own Google AdWords campaign, it’s possible you’re throwing good money after bad money and creating lasting damage that could take years to reverse.
In the beginning, Adwords was perfect for small businesses. It was reasonably priced and effective for gaining traffic. But since then, large corporations have taken over Adwords. The days of cheap clicks are over and now if you plan on turning a profit, you’ll have to be patient and do a lot of studying. But who has time for that? It can be tempting to want to dive right in, but it’s imperative if you plan on turning a profit from Adwords to hire a marketing agency that knows what they’re doing. It’s important to remember that when we don’t know what we’re doing, it’s okay to get help. Keep the money in your pocket and remember that some things are just too good to be true. Like Adwords on autopilot.
Keywords, Keywords, Keywords…
Google Adwords works through keywords. If you don’t know what you’re doing, it’s easy to think that it’d be a good idea for you to pay to have your website show up even in irrelevant searches. This is NEVER a good idea!! If you’re selling scales for instance, and you pay to have your website show up every time someone searches for “weight” you’re going to be throwing money away. Another good one would be if you sell pillowcases, and when people search for “fabric” they stumble across your site.
The biggest issue with this is that people aren’t going to be visiting a site for a pillowcase when they search for “fabric”. They could be searching for cheap upholstery fabric for all we know. That’s why it’s important to use the right keywords and use them properly. In AdWords, relevancy is everything. So is search volume. If you don’t have access to advanced tools like SEMrush, or at least a good idea of how to use Google’s Keyword Planning Tool, you’re probably missing keyword opportunities.
You’re Running a Business
We understand that starting and running your own business is very difficult and extremely time-consuming. We get it! That’s why hiring an agency to run your Google Adwords and your SEO can be one of the best things you’ve ever done. Not only will it save you time, but you won’t have the resources or expertise that a digital marketing agency will have to help your business grow and flourish.
When it comes to internet marketing, especially for a small business, people always assume they can do it themselves. It seems simple after all, right? But in reality, it’s the furthest thing from simple. It takes a lot of time and expertise that most small businesses don’t have. And the worst thing about doing it yourself is that making costly mistakes isn’t a very difficult thing to do. Making even small mistakes with your SEO campaign can lead to being penalized by Google and then cost you years of repair work. That’s why trusting an expert is always a good idea.