Posting your content online means putting it in front of a massive audience. And they’re not stupid. In the world of today, consumers are aware of their options and the average user is very capable of seeing past your deceptive titles, tags and half-truths. Modern businesses realize that selling the truth, being direct and being transparent are the best ways to bring in new customers and keep them coming back. Link building through content marketing is difficult. We get it. However, the days of content farming barely legible articles to earn links are very much over. It’s imperative that you put relevant content on your site that will not only endure the test of time, but also the intense scrutiny of your readers and Google’s ever-changing algorithm.
Often, the perception that we get from typical SEO practices is that earning a link on any website is a good thing. But that’s not true. In fact, if you have unsavory and spammy websites linking to you, it’s very possible you could earn a Google penalty. If a website looks like a link-scheme, is not really authoritative or spammy and is irrelevant, Don’t Link to It.
Earning a Google penalty is easier than you think it is. If you use a lot of reciprocal links, your website will appear unnatural to Google algorithms. The best link-building strategy you can use is to contact highly relevant and authoritative sites and earn links through them. While there is nothing wrong with two relevant websites linking to one another, you do run the risk of earning a Google penalty if it happens too often.
“NO MORE KEYWORD STUFFING!!”
One of the easiest ways to earn a Google Penalty is to stuff keywords. It used to be pretty easy to increase a search engine ranking by simply putting a keyword into a body of text as many times as possible, no matter how spammy it appeared. Those days are long gone. Now Google’s wonderful algorithms can easily tell if you’re keyword stuffing, and your search engine rankings will suffer if you make it a practice.
In addition to keyword stuffing and low-quality links, overly-optimizing your internal links is another wonderful way to earn a Google Penalty. Google’s Penguin algorithm can pick up the instances where you’re using a link on one page of your site to link to another page on your site with the same anchor text, multiple times in the same post. High-quality link building is a very effective SEO strategy, and we expect it to stay that way. But overly-optimizing your website will only bring grief. Just remember that when optimizing your internal links, it’s important to plan carefully and not to appear spammy.
Black-Hat SEO Strategies
In all forms, its crucial to steer clear of Black-Hat SEO. All of your SEO techniques need to be founded on relevance and value. The secret is not quantity, it’s quality. Some black-hat SEO tactics would include link farming, article spinning, doorway pages, hidden texts or links, cloaking, duplicating content and publishing sites and pages with malware. The reason we avoid black-hat SEO is because it will get you banned from search engines. Even if it appears that black-hat SEO practices are boosting your rankings right now, it’s all just a temporary facade. Those rankings are going to die fast and then you’ll have a very difficult time ever earning a good ranking on Google or any other search engine for quite awhile, if ever.