Google’s algorithms continue to become more and more complex. The world of internet marketing has changed significantly in the past several years, leaving some tricks and techniques completely useless or downright unethical. Relying on outdated digital marketing techniques can lead to diminished revenue, dead search engine rankings and in a lot of cases, Google penalties that can do some serious damage to your business and revenue. That’s why we’ve put together this unique list to help you avoid the unknown but outdated techniques that can move your site to the very last page of Google or even make it vanish entirely.

Deceptive Content

Posting your content online means putting it in front of a massive audience. And they’re not stupid. In the world of today, consumers are aware of their options and the average user is very capable of seeing past your deceptive titles, tags and half-truths. Modern businesses realize that selling the truth, being direct and being transparent are the best ways to bring in new customers and keep them coming back. Link building through content marketing is difficult. We get it. However, the days of content farming barely legible articles to earn links are very much over. It’s imperative that you put relevant content on your site that will not only endure the test of time, but also the intense scrutiny of your readers and Google’s ever-changing algorithm.

Low-Quality Links

Often, the perception that we get from typical SEO practices is that earning a link on any website is a good thing. But that’s not true. In fact, if you have unsavory and spammy websites linking to you, it’s very possible you could earn a Google penalty. If a website looks like a link-scheme, is not really authoritative or spammy and is irrelevant, Don’t Link to It.

Earning a Google penalty is easier than you think it is. If you use a lot of reciprocal links, your website will appear unnatural to Google algorithms. The best link-building strategy you can use is to contact highly relevant and authoritative sites and earn links through them. While there is nothing wrong with two relevant websites linking to one another, you do run the risk of earning a Google penalty if it happens too often.


One of the easiest ways to earn a Google Penalty is to stuff keywords. It used to be pretty easy to increase a search engine ranking by simply putting a keyword into a body of text as many times as possible, no matter how spammy it appeared. Those days are long gone. Now Google’s wonderful algorithms can easily tell if you’re keyword stuffing, and your search engine rankings will suffer if you make it a practice.

Overly-Optimized Links


In addition to keyword stuffing and low-quality links, overly-optimizing your internal links is another wonderful way to earn a Google Penalty. Google’s Penguin algorithm can pick up the instances where you’re using a link on one page of your site to link to another page on your site with the same anchor text, multiple times in the same post. High-quality link building is a very effective SEO strategy, and we expect it to stay that way. But overly-optimizing your website will only bring grief. Just remember that when optimizing your internal links, it’s important to plan carefully and not to appear spammy.


Black-Hat SEO Strategies

In all forms, its crucial to steer clear of Black-Hat SEO. All of your SEO techniques need to be founded on relevance and value. The secret is not quantity, it’s quality. Some black-hat SEO tactics would include link farming, article spinning, doorway pages, hidden texts or links, cloaking, duplicating content and publishing sites and pages with malware. The reason we avoid black-hat SEO is because it will get you banned from search engines. Even if it appears that black-hat SEO practices are boosting your rankings right now, it’s all just a temporary facade. Those rankings are going to die fast and then you’ll have a very difficult time ever earning a good ranking on Google or any other search engine for quite awhile, if ever.

outdated digital marketing techniques that can lead to google penalties
Using outdated techniques and taking the risk of being penalized is never worth it. Did you know that Google receives over 63,000 searches at any second on any given day? It’s true. The unfortunate part of this is that most of the time, people are going to click the very first result and not bother scrolling down the page, much less click to the next one. Having high-quality content and previews is a wonderfully effective way to boost your SEO. The average first-page result in Google contains 1,890 words. The word count matters, but not nearly as much if its not relevant or of good quality. If your goal is to boost your rank, put yourself in the shoes of the consumer. What kind of questions would they be likely to ask? Are you answering those questions? Think about it. It’s estimated that nearly 50% of all search engine queries are at least four words. Keeping this statistic in mind, you can rank higher overnight, simply by using long-tail keywords. It’s imperative for the health of your website and business in general to grow with the times and not get stuck in the past using outdated digital marketing techniques. It’s simple. Stick to the rules and commit to learning new things and changing when Google throws a curveball, (they will), and you can boost your ranking, attract the right crowd and avoid all chances of Google penalties.

RELATED: Old School SEO Techniques Google HATES