It’s every digital marketer’s dream to have syndicated content on a high-authority site. But why? And what is syndicated content? How is it different from duplicate content? How can I avoid getting penalized by Google for duplicate content if syndicated content is the same content on two different sites? If you’re stuck wondering what syndicated content can do for you and how to achieve it, this article is for you.

Duplicate VS Syndicate?

What’s the real difference between duplicate content and syndicated content? Duplicate content has been an issue since words were invented and most definitely before it became an issue with Google. First, if there is a paragraph or two that is an exact match or similar to that found on a different site, it counts as duplicate content, and that means it can be flagged as malicious or deceptive and eventually lead to one of those lovely little things we call a Google Penalty.

Okay, so maybe lovely is the wrong word, but you get what I’m saying. But what is syndicate content? Well, for content to count as syndicate content instead of duplicate content, attribution has to be present and accounted for. Of course, there are exceptions to every rule. In this case three types of content will not necessarily be flagged as duplicate content. These include discussion forms, products and printer-only versions of the webpages. It is imperative that you link back to the original site when it comes to syndicate content because otherwise, Google is going to flag it as a duplicate and you’ll end up with a Google penalty.

What can I Achieve from Syndicate Content?

Why get your content syndicated on a third-party website? “What’s in it for me?” you might be asking. The reason that there is so much power in content syndication is because if you’re fortunate enough to achieve it on a high-authority site, you’ve gained access to a whole new audience that will lead to more exposure and traffic than you thought was ever possible.

Content syndication is one of the most effective ways to build your reputation and audience online.

How Much of My Content Should I Syndicate?

While there isn’t a clear formula of how much of your content you should syndicate, it’s still important to be careful not to go overboard. Definitely don’t syndicate content on a site that isn’t more authoritative than you are, or not relevant to your business or brand. We can’t blame Google for being abhorred by duplicate content. But because of this, their algorithm is designed specifically with the intent of making sure a user does not see the same thing more than once. All of us are secretly glad about this, because if we made a search and the same thing kept showing up over and over again, we wouldn’t be too happy. However, it can be a difficult bridge to cross when we’re making sure syndicate content doesn’t look like duplicate content. If your website is semi-new to the world, you’re probably going to jump on any and all opportunities to get content syndicated. If you’re a well-established business with a website, you’re probably going to be a little more picky about what gets syndicated and what doesn’t. Always use your best judgement and don’t syndicate on sites with less authority than your own.

How Can I Safely Syndicate My Content?

The most safe and effective way to have another website syndicate your content is to place a rel=canonical tag on the same page with the article you’ve written. A rel=canonical tag is an HTML element that informs Google that content that is found at multiple URLs and websites is actually one and the same. The goal is to tell the search engine that you are the original publisher, and point viewers back to your site.


It all comes down to relevancy and website authority. There are times when it makes total sense to get your content syndicated. However, there are also times this isn’t a good idea. Like getting your content syndicated on a low-authority website. There isn’t a perfect formula when it comes to content syndication, but always be certain you’re taking the time to make a well-informed decision, as well as being sure that it fits into your website’s long-term goals.