Search Engine Optimization (SEO) remains one of the most important tools on the internet. Bloggers, e-commerce owners and administrators around the world are wondering what the next big trend is going to bring to SEO.
However, not every tactic is a viable solution when site optimization is concerned, and many of them can lower your Google ranking and cost you a lot of revenue. What are some of the worst SEO tactics that you should absolutely avoid in 2018 if you want to stay relevant to your audience?
- Keyword oversaturation
Deciding on a couple of relevant and AdWords-friendly keywords for your content is just as important as it ever was. However, the human factor in the keyword optimization process can sometimes cause trouble. Website owners and webmasters are often chasing after huge reaches or RoI on their guest post investments.
This yearning for greater results can often make content poor in quality due to an oversaturation of keywords within it. Google knows this too and will likely rank your site lower as a result, so make sure that your keyword density remains optimal.
- Too many guest posts
Guest posts are a great way to expand your content by inviting aspiring writers and content creators to your website. Having too much paid content can make your site lose its identity, effectively confusing Google’s SERP in ranking your pages.
Guest posts are less important than your original content and should never become dominant on your site. Make sure that the original idea of your website remains intact whenever you consider using guest content.
- Too many ads
Popups, advertisement and mail prompts can often make readers walk away from a website. These intrusive popups and ads are in the way of consuming the content that the reader came to see in the first place.
If too many readers walk away, your hits will walk away with them, lowering your ad revenue and traffic as a result. Try to balance the amount of ads found on your website or use native advertisement instead. It can bring you just as much revenue as the former but ensure that the reader is content with what they see.
- Paid or spam links
Putting paid advertisement, spam content or unnecessary backlinks into your content and tricking the readers to visit them won’t bode well for your SEO optimization. Google knows which sites are famous for their malicious, spam and untrustworthy content.
By including their links into your own content you are asking for trouble and a lower SEO ranking will come into place very soon after. Use reliable sources for your outbound links or focus on building a good on-site repository of useful resources that you can interlink with new content.
- Slow or overstuffed website
Having multimedia content present on your site is very important for good SEO optimization. Both visitors and Google’s SERP alike are fond of seeing different original content on a website that requires search engine ranking.
However, uploading large images, videos or animation onto your site will make the entire page less responsive and slower to load. This means that there will be less people visiting and consuming your content due to a simple lack of bandwidth required to load all of your content. Optimize your multimedia content for web browsing before uploading it in order to avoid lowering your SEO ranking.
- Not using Google Webmasters
Using webmaster tools is important if you want to monitor your SEO optimization carefully. Simply using your best judgment and not relying on any type of analysis tool will likely end in disaster for your overall ranking.
Trends and keywords change almost daily, and knowing which types of content and data are relevant to your niche is what separates high-ranking sites from those that disappear. Use Google Webmasters in order to always have the upper hand on your content.
- Hidden or invisible content
Putting invisible or hidden content on your individual pages doesn’t bode well with SEO. The reason for this is because you are essentially tricking your audience and Google into thinking that you have more content available than you really do.
While your readers might not notice the difference, a close inspection will often reveal that you have been less than honest with your audience and SEO optimization as a whole. Rely on original, high-quality content even if you have to post it less frequently.
- Too many outbound links
While collaboration and outgoing links are important for SEO, oversaturating your content with them can create trouble. It’s important to strike a good balance between interlinking your existing content with outbound resources and data.
Relying solely on outbound links can make it seem as if your site is a link farm paid by someone to promote their content instead of your own. Even though SEO is getting smarter by the day, it’s still important to rely on your own content as well as content made by others.
- Duplicated content
Republishing old content with a clear statement of doing so is always a good idea. You can breathe new life into old content by making it relevant for new audiences that haven’t had a chance to experience it as it was published.
However, duplicating content without stating that you are doing so will trigger a red flag with SEO, automatically ranking your content lower than it would be otherwise. Creating new content and moving forward is an important part of developing a successful website, while copying old content and labeling it as new doesn’t really work.
- Low quality content
An overall lack of polish, editing or formatting in your content can often be the deciding factor in your SEO ranking. Use your own sense of logic when choosing what content to publish and which articles or pieces of content should be left on the sidelines.
As we’ve mentioned before, high-quality content posted sparingly will often bring you more incoming traffic and a higher SEO ranking than low-quality spam content would. Strive to create the best possible content for your site and the audience and Google will do the rest.
Following market trends and optimizing your site for the wants and needs of your audience will always satisfy the SEO optimization required. Make sure to avoid these pitfalls whenever you consider implementing a new idea into your existing website.
These tactics will sometimes yield you short-term success but it won’t be worth the bad reputation or ranking that will come as a result. Maintain your reputation as a quality content provider and Google will see that as well.
About the Author: Jessica Fender, creative brain and head of content at OnlineWritersRating.com. I am passionate about fresh SEO tactics and elaborate marketing approach. What do I love in my job? The opportunity to prove that SEO is not dead.
Like this article? Here’s a quick recap you can share on your site: