Animation videos have been around for a while, but only in the past few years have they become more popular among small and medium-sized companies.
The reason for the rising popularity lies in the fact that they are becoming more affordable and offer a number of great benefits that can help enhance your digital design strategy.
But what exactly are the benefits of animation videos?
Well, although there are numerous ways that they can help enhance your digital marketing efforts, here are seven of the main benefits that make a strong case for why you should strongly consider adding animation videos to your site.
Great Value for an Affordable Price
When companies are considering using videos in their design or marketing efforts, the most common concern is that the costs may become too high for the entire project to be worth it.
However, the belief that video has to cost thousands of dollars is simply not true – today’s software solutions allow us to produce beautiful animation videos at a fraction of the cost that it would have taken to create just a decade ago.
Any of the top animation studios can help you produce an animation video that engages your audience and presents your company in a fun and interactive way.
Instead of having to put together a complex project with filming equipment, location scouting, actors, and countless more details, an animation video only requires the animation itself and a voiceover to bring the animation to life.
Explain Complex Concepts More Easily
One of the most challenging tasks for any business is explaining complicated concepts to their audience without losing their interest.
It’s almost impossible to expect your site’s visitor to read a huge block of text, especially if the subject matter is difficult to process, so you need to come up with a better way to present the information if you want to have any chance of getting through.
Visual elements help to make even the most complex topics easier to understand, which is why animation videos are one of the best ways you can enhance your digital design and make sure that your audience fully understands your core message.
With the help of animation and a voiceover, you can go through almost any subject in just a few minutes and have the viewer fully grasp the concepts and be ready to learn more.
Animation Videos Are Versatile
When designing your website, you need to ensure that every detail matches up with your brand and personality in order to provide a seamless experience to your site’s visitors and position yourself in the market accordingly.
There’s a limit to how far you can push most design elements in differentiating your brand, and having long columns of text explaining your services and offers doesn’t leave much room for unique design solutions.
That’s where animation videos can make a huge difference – they allow you to break away from the traditional limitations of digital design and enhance your entire website, making it more interactive, engaging, and informative.
Make Your Design Stand Out
If you look through the websites of your competitors, chances are you’re going to see a similar pattern throughout most of them. The truth is, very few sites utilise the potential of animation videos to enhance their design and make their content easier to digest.
That’s why if you hire a digital design agency to help you develop an immersive animation video for your website, you will immediately gain a huge advantage over the competition by separating your site and making it much more engaging.
With getting leads to your website becoming more expensive each year, every little advantage you can gain that helps you convert a better percentage is critical to the success of your online marketing efforts.
Everybody Loves Animation
Even though this benefit may not be as apparent as the others, it can have a considerable impact nonetheless – people love being taken back to their childhood days.
The child that they once were never goes away, and getting to experience and understand relevant subjects in a medium that brings back warm memories will always help you score extra points and create a stronger bond between you and the person viewing the video.
If you’re able to develop animation that not only provides valuable information but also does it in a fun and quirky way, you can use it not only as part of your digital design strategy, but as a standalone piece as well, spreading it on social media and other channels to expand your reach even further.
Create Authority Status
As we already covered in the first point in this article, even though they’re affordable, animation videos have a high perceived production value, which plays into the decision-making process of your prospective customers.
In other words, animation video can add credibility and authority to your website by making it seem more professional and immersive, something that most of your competitors won’t be able to offer.
Anyone can put together a site with just text on it, but video production takes time and resources, so by adding an animation video to your website you are immediately showing that your company is professional and can be trusted.
Mobile Users Love Video
Today, mobile users account for more than half of all internet traffic, so any business that wants to succeed online must take a mobile-first approach in all their efforts.
And animation videos are a great way to cater to your mobile audience – users viewing a website using their phone love to consume video content because it’s much more convenient.
Scrolling through endless columns of text and images can be inconvenient on a mobile device, but with video, they can quickly absorb your core message in a matter of minutes, which can make a massive difference to your bounce rates, conversion rates, and much more.
Richard Kearsey is a digital designer at Emerald Colour, a full-service marketing agency in London. Specialising in interactive media and animation, it has made a reputation of being a leading creative design agency in London. Richard loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on the latest design trends and upcoming marketing ideas.