The world’s changing, and so is the way people get their information. With the increasing popularity of social media platforms like Twitter, Facebook, LinkedIn, and Instagram, marketing your HVAC business in 2022 can be overwhelming.
But don’t worry! We have some tips that can help you create a killer marketing plan that will make your company’s future bright in 2022 and many years to come.
Create a Responsive and User-Friendly Website
A website is a business’ online presence. It’s where people go to gather information about the company, its services, and products, as well as client testimonials that can help potential customers decide whether or not they want to do business with you. At the time of writing, there are more than 1.7 billion websites on the web!
What does this say about the value of having a website as part of your business marketing plan? It’s clear that people look for information and reviews online and if you don’t have one, your HVAC company is unlikely to succeed in 2022. You need a functional, responsive site that can be accessed from any device, whether it’s a computer, laptop, tablet, or phone.
Leverage Local SEO and Google My Business
One of the most effective ways to market your HVAC business in 2022 is through local SEO. It’s a technique used to rank higher in search engine results pages (SERPs) for queries that are related to your service area. This can be done by optimizing your website and creating a Google Business Profile along with other local directories.
When someone searches for “HVAC services in Birmingham, AL,” you want your website to be one of the first results that show up. And the only way to make that happen is through effective local SEO. Get started by claiming your business listing on Google My Business and optimizing it with keywords and phrases that people are likely to use when searching for your type of business.
Make Use of Social Media Platforms
Social media platforms are a great way to connect with potential customers and promote your HVAC business. They allow you to share information about your company, its services, and products in an engaging and interactive way that can help you build relationships with your audience. Research says that more than three billion people worldwide use social media platforms.
Create Valuable and Share-Worthy Content
Blogging is another effective way of marketing your HVAC business in 2022, especially if you write about things that are relevant to your target market. This will make it easier for search engines like Google and Bing (which currently powers Yahoo search results) to find your company and rank it higher in SERPs.
Do you have a list of past customers?
Why not create a series of blogs on the benefits of regular preventative maintenance and stay connected with them through an email newsletter?
It’s a great way to keep your crews busy in the off season and whenever they do need a new unit down the road, your business will be top of mind.
Lead Sourcing and Tracking
Generating leads is an important part of any business, and the HVAC industry is no exception. In order to succeed in 2022, you’ll need to have a process in place for capturing and tracking leads. This can be done through various methods such as online forms, email tracking CRM software, or even phone call tracking.
Once you’ve captured a lead, you’ll need to nurture it until it’s ready to become a customer. This can be done through email marketing or even social media platforms like LinkedIn. Use automated tools whenever possible to make the process easier and more efficient.
Customer feedback is a great way to know what you’re doing right and where there’s room for improvement. You can get the ball rolling by asking customers how their experience was at your HVAC business after they’ve received service or purchased products from you, but this isn’t enough to get a complete picture of things.
In order to do this effectively, you’ll need to track all reviews that are published about your company online. This can be done through services like Google Alerts or through dedicated review tracking software. Once you have this information, you’ll be able to address any negative reviews quickly and efficiently.
Digital marketing is a must if you’d like to stay ahead of the competition. By following our tips above, you can get your HVAC business in the lead.
It’s a lot of work though and if you don’t have the resources internally, reach out to the team at Webology. We specialize in HVAC contractor marketing and we know what it takes to generate both residential and commercial businesses online. Reach out now for a complimentary website audit to get started 205-671-2790.