What Can I Do About a Sluggish Website? 13 Proven Strategies (No Table Salt Needed) Imagine ranking for a high-intent keyword and losing visitors because your page doesn’t load fast enough. Frustrating, right? Your visitors have a short attention span. If your website is sluggish, it will send most of them running to your competitors. As a result, you lose out on leads and sales. And, since user retention and bounce rates are important SEO factors, you could lose your organic rankings as well. This guide covers practical strategies to help you keep your site fast and user-friendly. Let’s get started. The Importance of Site Speed The time your website takes to load affects its search engine rankings and user experience. So, by keeping your website fast, you’re not only helping your chances of ranking higher in SERPs. You also make it more converting. Ideally, your website should load instantly, but let’s be real, that’s not possible. Mostly, your server needs to load the files on the page, which takes time. What you can do is drag the loading speed down to a few seconds. A page speed of 2 – 3 seconds is considered ideal in the realistic SEO … Continue reading What Can I Do About a Sluggish Website? 13 Proven Strategies