Get Google Maps Listed
Local SEO Optimization for Birmingham, ALStep one is always going to be technical or on-page SEO. If you’re thinking about working with an online marketing agency for your SEO, ask them what they recommend first: technical SEO, Link-Building, or citation building. If they recommend anything but option A: Technical SEO, you need to fire them. Agencies that suggest getting things out of order like that probably don’t have the in-house knowledge necessary to do technical SEO. And a site built on anything but a foundation of technical SEO will never reach its full potential. You remember the parable about the guy who built his house on the sand? Well in 2017 that same guy would try to rank a site with nothing but a bunch of back-links and fake content. Your foundation is technical SEO. Don’t skip this step and you’ll come out ahead of most of your local competition.
Google Business Address Verification
Citations in Local Directories for Birmingham, Alabama
Citation Building for Local Map ListingDo you remember the 90’s? We still had quite a few phone books floating around back then. Now you don’t see very many phone books or AOL CD’s filling up landfills. All those pages have been replaced by local online directories. Yelp, YP.com, and a whole host of sites aggregated by Yext and other local SEO tools provide us with directory information today.
Step 3 is Local Citation Building and Correcting: There’s two things we have to look at here. First, do you have any information already out there that is incorrect or missing details? Google looks for consistency across all your local directory listings. So, if you have bad information on any of these sites, it needs to be cleaned up. Second, you have to create listings at as many of these sites as you can. Keep in mind that rule #1 is consistency on each site. Your address, phone, e-mail, and hours of operation should all match on each site. Honestly, this can be so labor intensive, that it’s best outsourced to an SEO agency. We have tools to automatically submit to most of these sites, and we know the ones that don’t aggregate properly. We create manual submissions to get on those sites too. So, unless you want to buy a subscription to Yext or fill out a form on 300 different websites, it’s best to let a professional online marketing consultant or agency handle it.