The Webology Blog

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How to Assess Your Own Website for Conversions?

How to Assess Your Own Website for Conversions?

It's no secret that an increase in conversion rate translates into a corresponding increase in business growth. But how can you be sure that your website is optimized for conversions? By tracking your conversion rate! In this guide, you'll learn how to assess your own website for conversions with...

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Is Digital Marketing Hard? Discover the Top 5 Challenges

Is Digital Marketing Hard? Discover the Top 5 Challenges

While digital marketing may seem glamorous from a distance, it comes with its own unique challenges. From SEO to email marketing, it has a lot of moving parts that I've spent the last 10 years studying. But, whether or not it is hard to get started depends on a few factors, including: Your...

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Why Should I Use Connected TV Ads?

Why Should I Use Connected TV Ads?

Did you know that in 2023, the number of CTV users in the United States was more than 110 million? Advertisers and business owners should embrace this change as viewers shift from linear TV to streaming services. But while that number's enough to shift your focus, connected TV advertising has...

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Can You Optimize Old Pages On Your Website for SEO?

Can You Optimize Old Pages On Your Website for SEO?

Search engine optimization has a lot of moving parts, such as creating new content on popular search queries. But, what about the content that's already there? Can you optimize old pages on your website for SEO? Is it worth it at all and if so, how much benefit might you see versus investing in...

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The Important Elements of Search Engine Optimization

The Important Elements of Search Engine Optimization

"Unlock the Power of SEO: Discover the Essential Elements for Success!" Introduction Search engine optimization (SEO) is essential to any online marketing strategy. It is the process of optimizing a website to increase its visibility in search engine results pages (SERPs). SEO involves various...

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A/B Testing and Website Optimization: Ultimate Guide

A/B Testing and Website Optimization: Ultimate Guide

Did you know you could boost your website's performance without even spending a dime extra? A/B testing helps you identify the best variant of almost every website element, including: The calls to action Design and interface Content Images Videos And that's just the tip of the iceberg! With A/B...

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Webology is a full service digital marketing agency with a special focus in Search Engine Optimization, Sales Automation, and Programmatic Advertising.

Blake Akers

Headquartered in Birmingham, AL our company was founded by Blake Akers in 2016. With a vision to revolutionize the way businesses approach web design and digital marketing, we have grown into one of the leading agencies in the southeast region.

POP Accredited Agency - 2023 - Scientific On Page Expert

As a leading AI marketing agency, we've built highly-effective processes around search engine optimization tools like Page Optimizer Pro.

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Webology is a digital marketing agency founded in 2016 by Blake Akers.

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I'm proud to present the content in the Webology blog as my own edited work, or the work of our top employees. We do occasionally use AI for assistance with our first drafts, but I never let a single word get published without my own editorial review. I strive to present the most factual digital marketing advice possible in every article.

At least two additional members of our staff look over each post for accuracy. However, if you do spot an error in my content, please reach out to support@webology.io and I will gladly review your suggestion.

Just keep in mind that SEO is a BORING 🥱 topic to some readers, so we may have a little fun and play loose with grammar sometimes. My goal is to educate, inform, and keep things entertaining.

The views and opinions expressed here are my own opinions and do not constitute advice or services.

I do not claim to have any insider knowledge of how Google or other search engines work. What I share in the Webology blog is based on my own personal experience working at my agency. Strategies and tactics that worked for the Webology team or our client websites might not necessarily work for you.

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