by Amy Gable | May 8, 2024 | Programmatic Ads
With the rise of OTT platforms like Netflix and Hulu, viewers now have more convenience and control over their content consumption options. Smart businesses are increasingly recognizing the power of OTT advertising to reach their target audience. However, if...
by Amy Gable | May 2, 2024 | Programmatic Ads, Webology
The way we consume content has changed in the last few years. People aren’t subscribing to cable TV as much as they used to. My parents FINALLY cut the cable last year, so it’s not just the under 30 crowd making the switch. Why? Mainly because they now...