Where Do Connected TV Ads Reach Their Audiences?

Where Do Connected TV Ads Reach Their Audiences?

Thanks to the domination of digital streaming services, television advertising is experiencing a drastic shift. As the popularity of traditional TV continues to decline, smart advertisers are turning to CTV ads to promote their businesses and boost brand awareness....
Why Should I Use Connected TV Ads?

Why Should I Use Connected TV Ads?

Did you know that in 2023, the number of CTV users in the United States was more than 110 million? Advertisers and business owners should embrace this change as viewers shift from linear TV to streaming services. But while that number’s enough to shift your...
Where do Ads Come up in OTT Platforms?

Where do Ads Come up in OTT Platforms?

Over-the-top (OTT) platforms aren’t just revolutionizing the way we consume content. They’ve also opened doors for impactful advertising by providing diverse ad placement opportunities for businesses with just about any sort of budget. Thanks to the wide...