Where Do Connected TV Ads Reach Their Audiences?

Where Do Connected TV Ads Reach Their Audiences?

Thanks to the domination of digital streaming services, television advertising is experiencing a drastic shift. As the popularity of traditional TV continues to decline, smart advertisers are turning to CTV ads to promote their businesses and boost brand awareness....
Why Should I Use Connected TV Ads?

Why Should I Use Connected TV Ads?

Did you know that in 2023, the number of CTV users in the United States was more than 110 million? Advertisers and business owners should embrace this change as viewers shift from linear TV to streaming services. But while that number’s enough to shift your...
Can You Link from an Ad on OTT Platforms?

Can You Link from an Ad on OTT Platforms?

With the rise of OTT platforms like Netflix and Hulu, viewers now have more convenience and control over their content consumption options. Smart businesses are increasingly recognizing the power of OTT advertising to reach their target audience. However, if...