by Amy Gable | May 13, 2024 | TV Ads
About 93% of US adults access streaming platforms while the percentage of cable and satellite users is only 40%. This shift in viewing habits presents a golden advertising opportunity for personal injury lawyers. Many of our clients in this space are spending a sheer...
by Amy Gable | May 8, 2024 | Programmatic Ads
With the rise of OTT platforms like Netflix and Hulu, viewers now have more convenience and control over their content consumption options. Smart businesses are increasingly recognizing the power of OTT advertising to reach their target audience. However, if...
by Amy Gable | May 7, 2024 | TV Ads
Over-the-top (OTT) platforms aren’t just revolutionizing the way we consume content. They’ve also opened doors for impactful advertising by providing diverse ad placement opportunities for businesses with just about any sort of budget. Thanks to the wide...
by Amy Gable | May 2, 2024 | Programmatic Ads, Webology
The way we consume content has changed in the last few years. People aren’t subscribing to cable TV as much as they used to. My parents FINALLY cut the cable last year, so it’s not just the under 30 crowd making the switch. Why? Mainly because they now...
