The Webology Blog
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How to Optimize YouTube Videos for SEO
by Blake Akers | Jun 26, 2024
YouTube is the biggest video platform in the world, boasting more than 2.4 billion active users. But, if you want your videos to be seen by the right people, you need a well-thought-out SEO strategy. This blog post delves into the ins and outs of what it takes to rank on YouTube. From YouTube...
How to Do SEO for YouTube Videos: Step-by-Step
by Blake Akers | Jun 26, 2024
As people's appetite for online video consumption continues to rise, the number of videos on platforms like YouTube is growing faster than ever. According to Statista, the platform accepts 30,000 hours of new video content every passing hour. That statistic, from a marketer's perspective, can be...
How to Start Your Own HVAC Business: In 7 Steps
by Blake Akers | Jun 25, 2024
Let's be real. Starting a new business venture is an uphill battle. You may be an excellent technician with great customer service skills, but can you juggle that while also hunting down new business? A lot goes into starting an HVAC business from scratch. It's not just about the work anymore,...
How Can I Protect My Website: Step by Step Guide
by Blake Akers | Jun 25, 2024
If you've worked hard on your website, you may not want to compromise on your valuable data. Research indicates that 43% of data breaches are experienced by small businesses. Thankfully, putting up a virtual security wall for your website isn't too much work. All you need to do is take a few...
HVAC Business Marketing Plan: 10 Powerful Strategies
by Blake Akers | Jun 23, 2024
Want to dominate your local market with a tried-and-tested marketing plan? You're in the right place. In this post, we'll cover everything from leveraging traditional HVAC marketing to creating action-generating social media content. By the end of it, you'll be in a better position to attract,...
What is Video Submission in SEO: Everything You Should Know
by Blake Akers | Jun 23, 2024
Link-building in SEO typically involves text-based content. However, it doesn't have to be the only type of content you can use to build backlinks. Videos can have a similar impact. In fact, it can be easier and more effective to stand out and build quality links with engaging video content. In...
How Hospitals Can Market Their Services With Google Ads
by Blake Akers | Jun 16, 2024
Pay-per-click ads are a powerful way to reach a high-intent audience on search engines. PPC platforms like Google or Bing offer powerful tools to help you connect with the right audience in the right way at the right time. Here's why you should use Google ads: It lets you generate high-quality...
Where Do Programmatic Ads Show? 5 Digital Spaces Unveiled
by Amy Gable | Jun 13, 2024
Digital advertising has evolved a lot in recent years. Today, you don't have to put up an ad and hope that it will get some relevant eyeballs. Thanks to advancements like programmatic advertising, you can control exactly who sees and clicks on your ads. Do you want to target retail shoppers at a...
Backlinks for an HVAC Company Website: 6 Powerful Tactics
by Blake Akers | Jun 12, 2024
Backlinks indicate how authoritative your website is. They've always been a crucial organic ranking signal. This means every website owner should actively work on getting them. There's no exception to this rule and in spite of what a few may say, it's literally impossible to rank a web page for...
Where Do Connected TV Ads Reach Their Audiences?
by Amy Gable | Jun 10, 2024
Thanks to the domination of digital streaming services, television advertising is experiencing a drastic shift. As the popularity of traditional TV continues to decline, smart advertisers are turning to CTV ads to promote their businesses and boost brand awareness. But, where do connected TV ads...
Webology is a full service digital marketing agency with a special focus in Search Engine Optimization, Sales Automation, and Programmatic Advertising.
Headquartered in Birmingham, AL our company was founded by Blake Akers in 2016. With a vision to revolutionize the way businesses approach web design and digital marketing, we have grown into one of the leading agencies in the southeast region.
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Webology is a digital marketing agency founded in 2016 by Blake Akers.
I'm proud to present the content in the Webology blog as my own edited work, or the work of our top employees. We do occasionally use AI for assistance with our first drafts, but I never let a single word get published without my own editorial review. I strive to present the most factual digital marketing advice possible in every article.
At least two additional members of our staff look over each post for accuracy. However, if you do spot an error in my content, please reach out to support@webology.io and I will gladly review your suggestion.
Just keep in mind that SEO is a BORING 🥱 topic to some readers, so we may have a little fun and play loose with grammar sometimes. My goal is to educate, inform, and keep things entertaining.
The views and opinions expressed here are my own opinions and do not constitute advice or services.
I do not claim to have any insider knowledge of how Google or other search engines work. What I share in the Webology blog is based on my own personal experience working at my agency. Strategies and tactics that worked for the Webology team or our client websites might not necessarily work for you.
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