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Webology Blog

Webology is a digital marketing agency located in Birmingham, Alabama. We offer full web presence management for brands looking to increase inbound leads. Our blog is a very open and transparent place where we write about the strategies we’re using day in and day out. You’ll find tutorials, case studies, and other useful information in the articles below.

The Importance of Targeting Long-Tail Keywords

The Importance of Targeting Long-Tail Keywords

There is a power in long-tail keywords that few people realize. When you properly understand the power of long-tail keywords, you can rank much easier and thus achieve more clicks that could very well turn into conversions if you’re ranking for phrases related to your...

All About Yahoo Site Explorer

All About Yahoo Site Explorer

The History of Yahoo Site Explorer and a List of Replacements now that it's gone   Yahoo Site Explorer no longer exists. It's was merged into Bing Webmaster Tools on November 21, 2011. In an effort to document the evolution of search technology, we're writing a...

Is Your Website Pushing Potential Customers Away?

Is Your Website Pushing Potential Customers Away?

Having a website is a very important tool in the world of internet marketing. However, if your site is too focused on calls to action and a cry of “buy my product!” You’re going to drive everyone that isn’t ready to buy right at that second far away from not just your...

SEO Vs. SEM: Who Wins?

*Guest Post Web search is one of the most useful tools someone in the marketing industry can have today. You probably use search engines like Google, just like everyone else, to learn new things, find solutions, and understand our world a little better. One of the...

The Pay-Per-Click Strategy versus SEO

The Pay-Per-Click Strategy versus SEO

Most people definitely prefer clicking on an organic search result over a paid ad. But numbers don’t lie and extensive research revealed that in order to benefit from organic searching, you must hold a pretty prominent position in the organic search results. This...

Social Media for SEO?

Does having a social media presence affect your SEO? Is it a good thing or a bad thing? Do social signals really mean anything? Nobody could have seen social media taking the turn it did, but in terms of SEO, it can actually be pretty helpful.   Where Does Google...

Why Does My Business Need Social Media Marketing?

Good social media marketing may be considered an option, but for most larger brands, it’s more realistically a need that must be filled if a company intends to grow. Are you a business owner? Are you constantly wondering why your business needs social media marketing,...

 

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