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Why is Local SEO Important for Roofers, HVAC Contractors, and Other Home Services Businesses? Tips for Roofing SEO Success in 2023
by Blake Akers | Aug 19, 2022
Do Roofers Need SEO in 2023? Yes, roofers always need SEO, no matter what year it is. Roofing is a competitive industry, and local SEO's importance becomes increasingly essential as each year passes. Roofing companies and HVAC technicians are always on the lookout for new clients. They have to be...
How to Write SEO Content for Your eCommerce Site
by Blake Akers | Aug 18, 2022
How to Write SEO Content for Your eCommerce Site - An eCommerce SEO Guide for Content Writers The desire of every online shop owner and digital marketer is to be able to promote their store and products quickly and easily. Since several different methods you might try to boost your store's...
Why Create Long-Form Content & Tips to Do It Right
by Blake Akers | Jul 15, 2022
Many marketers resort to writing short, 500-word blog posts thinking that's all their audience wants or needs. But sometimes, this type of content doesn't benefit your readers and may not help you achieve your business goals. The better strategy may be to set yourself up as a thought leader with...
The Most Popular Types of SEO Services
by Blake Akers | Jul 6, 2022
SEO, or search engine optimization, is a critical part of online marketing. By improving your website's ranking on search engines, you can drive more traffic to your site and boost your business' bottom line. There are many different types of SEO services available today, so it can be difficult to...
How to Find Keywords for SEO
by Blake Akers | Jul 5, 2022
How to Find Keywords for SEO SEO, or search engine optimization, can help your website get higher rankings in search engine results pages (SERPs), bringing more traffic to your website. To succeed in SEO, you need to find keywords that are relevant to your business and optimize your website for...
DOOH Advertising Statistics – Digital Out-Of-Home Marketplace Facts
by Blake Akers | Jun 12, 2022
Digital Out-of-Home (DOOH) advertising refers to any form of digital display that’s shown in a public environment. As a marketing channel, outdoor advertising has seen a recent resurgence in popularity that’s indicated by the Google Trends data over the last 5 years: DOOH can take many...
Choosing The Right Roofing Marketing Materials: Lead Generation Tips
by Blake Akers | Jun 7, 2022
Any business owner knows that marketing is essential to success. After all, how can you sell your product or service if no one knows it exists? When it comes to roofing though, traditional marketing methods may not be enough. That's because potential customers usually don't think about their roofs...
Are Video Embeds a Ranking Factor for YouTube Videos?
by Blake Akers | Jun 1, 2022
Did you know that embedding videos on other websites can be a factor for ranking videos on YouTube? That's right - it works! Based on our testing we've determined that if your video is embedded on other websites, it will be easier for people to find and watch, which results in a higher ranking on...
Southern US Roofer Closes $3 Million in Record Month
by Blake Akers | May 25, 2022
Download PDF During the severe weather of 2021 they recorded record-breaking profits and more than 60% of sales were attributed to Google My Business. Background After years of mediocre results from their website, we saw an immediate need for local SEO since the company had very poor visibility on...
Which eCommerce Platform is Best for SEO
by Blake Akers | May 24, 2022
Choosing the best eCommerce platforms Are you stuck trying to figure out which eCommerce platform is best for SEO? You're not alone! It's a confusing question because everywhere you turn online, there's a different opinion and most of those articles are written by paid affiliates of one platform...
Webology is a full service digital marketing agency with a special focus in Search Engine Optimization, Sales Automation, and Programmatic Advertising.
Headquartered in Birmingham, AL our company was founded by Blake Akers in 2016. With a vision to revolutionize the way businesses approach web design and digital marketing, we have grown into one of the leading agencies in the southeast region.
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I'm proud to present the content in the Webology blog as my own edited work, or the work of our top employees. We do occasionally use AI for assistance with our first drafts, but I never let a single word get published without my own editorial review. I strive to present the most factual digital marketing advice possible in every article.
At least two additional members of our staff look over each post for accuracy. However, if you do spot an error in my content, please reach out to support@webology.io and I will gladly review your suggestion.
Just keep in mind that SEO is a BORING 🥱 topic to some readers, so we may have a little fun and play loose with grammar sometimes. My goal is to educate, inform, and keep things entertaining.
The views and opinions expressed here are my own opinions and do not constitute advice or services.
I do not claim to have any insider knowledge of how Google or other search engines work. What I share in the Webology blog is based on my own personal experience working at my agency. Strategies and tactics that worked for the Webology team or our client websites might not necessarily work for you.
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