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Roofing Email Marketing
by Blake Akers | Apr 27, 2022
Roofing Email Marketing - How to Leverage your Customer List for Referrals and Inspections If you own a roofing company, you need to constantly look for ways to acquire new clients in order to thrive in this ever-competitive construction industry. One way to increase your client base is by...
Does Bolding Keywords Help SEO? [YES!] If You Follow These Tips
by Blake Akers | Apr 22, 2022
Does Bolding Keywords Help SEO? Today we're taking a look at a question that's almost as old as Google. Will making text bold help a page rank better for the keywords within the bold text? As with any search engine optimization question, the internet is full of opinions. So, how do you separate...
Cannabis Industry eCommerce Brand Sees 86.20% Organic Traffic Growth After Penalty Removal
by Blake Akers | Apr 20, 2022
At Webology, we're well-known for hacking Google to remove penalties from websites that deserve better search engine rankings. We're your trusted advocate when Google's being [just a little bit] unreasonable. And we're not afraid to get our hands dirty too, especially when it's time to do a little...
Google’s Hummingbird Update
by Blake Akers | Apr 16, 2022
An In-Depth Explanation of the Hummingbird Algorithm Update Hummingbird came buzzing along shortly after the Panda and Penguin Google updates. It changed the way the Internet worked in a pretty drastic way that drove many SEOs out of the business. Google wanted an entire search query to be...
Multi-Location Roofing Company Sees Record 20 Million Dollar Month
by Blake Akers | Apr 10, 2022
A multi-location roofing company saw a record $20 million in gross monthly sales thanks to a combination of Google Ads, SEO and web traffic remarketing. Background Previously, this multi-location contractor had great successes running Local Services Ads, but leads started to decline in number when...
Image Size Optimization using Kraken.io – A Simple 10-Step Process
by Blake Akers | Apr 5, 2022
Are you looking to increase the speed of your site? Not sure where to start? After a lot of research and testing, our team has discovered Kraken.io, which is a comprehensive, easy to use image compression tool that will be essential for your website if your goal is to improve page loading time and...
Measuring the Return on Investment from UX Efforts
by Blake Akers | Mar 22, 2022
Whether you’re just in the process of getting a website built for your business or seeking to update it, “optimizing the user experience” is surely a phrase you’re hearing a lot. It’s entirely unavoidable because the user experience (UX) largely dictates modern web design and development...
Branding for Heating and Air Companies – Building Customer Loyalty for Your HVAC Business
by Blake Akers | Mar 20, 2022
Your company's branding is the first step to building customer loyalty. And loyalty matters. It’s how you stay busy year-round with local maintenance work. A well-developed brand strategy can help you grow your business and create more customers for your heating and air conditioning company. It's...
The 10 Most Effective Law Firm Marketing Techniques
by Blake Akers | Mar 17, 2022
Law Firm Marketing Any healthy practice will require some form of lead generation to bring in new clients and grow the firm’s reputation over time. Marketing, whether traditional or digital, is one of the more effective ways to keep your practice on the right trajectory. So, how do you get...
Is SEO the Best Way to Market a Pressure Washing Business? – A Case Study on Exterior Cleaning Lead Generation
by Blake Akers | Mar 16, 2022
From 18 calls a month to 55 calls per month with SEO – A Top Exterior Cleaning Company Marketing Strategy Looking for Power Washing Advertising Ideas for your Company? You’ve come to the right place! IMPORTANT NOTE: The data you see above was pulled directly from Google My Business. The year over...
Webology is a full service digital marketing agency with a special focus in Search Engine Optimization, Sales Automation, and Programmatic Advertising.
Headquartered in Birmingham, AL our company was founded by Blake Akers in 2016. With a vision to revolutionize the way businesses approach web design and digital marketing, we have grown into one of the leading agencies in the southeast region.
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I'm proud to present the content in the Webology blog as my own edited work, or the work of our top employees. We do occasionally use AI for assistance with our first drafts, but I never let a single word get published without my own editorial review. I strive to present the most factual digital marketing advice possible in every article.
At least two additional members of our staff look over each post for accuracy. However, if you do spot an error in my content, please reach out to support@webology.io and I will gladly review your suggestion.
Just keep in mind that SEO is a BORING 🥱 topic to some readers, so we may have a little fun and play loose with grammar sometimes. My goal is to educate, inform, and keep things entertaining.
The views and opinions expressed here are my own opinions and do not constitute advice or services.
I do not claim to have any insider knowledge of how Google or other search engines work. What I share in the Webology blog is based on my own personal experience working at my agency. Strategies and tactics that worked for the Webology team or our client websites might not necessarily work for you.
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