The Webology Blog
Digital Marketing Excellence Without The Paywall – Figure It Out Here 🤷‍♀️ Or Just Hire Us!
Measuring the Return on Investment from UX Efforts
by Blake Akers | Mar 22, 2022
Whether you’re just in the process of getting a website built for your business or seeking to update it, “optimizing the user experience” is surely a phrase you’re hearing a lot. It’s entirely unavoidable because the user experience (UX) largely dictates modern web design and development...
Branding for Heating and Air Companies – Building Customer Loyalty for Your HVAC Business
by Blake Akers | Mar 20, 2022
Your company's branding is the first step to building customer loyalty. And loyalty matters. It’s how you stay busy year-round with local maintenance work. A well-developed brand strategy can help you grow your business and create more customers for your heating and air conditioning company. It's...
The 10 Most Effective Law Firm Marketing Techniques
by Blake Akers | Mar 17, 2022
Law Firm Marketing Any healthy practice will require some form of lead generation to bring in new clients and grow the firm’s reputation over time. Marketing, whether traditional or digital, is one of the more effective ways to keep your practice on the right trajectory. So, how do you get...
Is SEO the Best Way to Market a Pressure Washing Business? – A Case Study on Exterior Cleaning Lead Generation
by Blake Akers | Mar 16, 2022
From 18 calls a month to 55 calls per month with SEO – A Top Exterior Cleaning Company Marketing Strategy Looking for Power Washing Advertising Ideas for your Company? You’ve come to the right place! IMPORTANT NOTE: The data you see above was pulled directly from Google My Business. The year over...
Generating Leads Like a High-Speed Trane [Small Town HVAC SEO] Case Study Part II
by Blake Akers | Mar 5, 2022
Remember this case study we posted back on January 25th? That site's still going strong đź’Şđź’Şđź’Ş This post is an update on the most amazing [small town] HVAC SEO campaign of all time. We've been working with this client for about 3 months now... Here's some of the latest communications that went back...
How to Optimize Google Maps Listings
by Blake Akers | Feb 18, 2022
Improve your ranking with this Easy Guide! Ranking in the Google local pack can really help your business reach the next level. It’s just not as easy as it seems though when you actually start trying for yourself. There’s all sorts of advice… some good, some bad – on how you go about increasing...
4 Business Development Pains That Many Law Firms Are Feeling in 2022
by Blake Akers | Feb 17, 2022
This week I had the pleasure of meeting with a collections attorney, a business law paralegal, two divorce attorneys, and a consumer rights attorney. Aside from me thinking about all of us walking into a bar with some clever punchline in mind, I learned a lot from everyone. My sole purpose for the...
Digital Marketing Ideas for Dermatologists – A Case Study in Local Search Optimization
by Blake Akers | Feb 16, 2022
Over Half of all the Traffic in Google is Local Search Local people go online to search to learn more about dermatology clinics just like yours. And it’s a vetting process… People look at a dermatologist’s reviews to decide if they want to become a patient or not. A dermatologists ability to...
The Complete Guide to Facebook Marketing for Roofing Companies
by Blake Akers | Feb 16, 2022
Facebook is a powerful marketing tool that can help roofing companies gain more sales and grow. With over 1.5 billion active users, it's no wonder that so many businesses are using this social media platform to reach their target markets. But for many, posting alone typically won’t cut it...You...
How to Get Better Business Reviews for Your HVAC Company
by Blake Akers | Feb 7, 2022
Reviews are crucial for all types of businesses. This is specifically true for companies providing HVAC work. As an HVAC business owner you need to make sure that your company is getting the best reviews you possibly can on the Internet. This will help generate more business for you and improve...
Webology is a full service digital marketing agency with a special focus in Search Engine Optimization, Sales Automation, and Programmatic Advertising.
Headquartered in Birmingham, AL our company was founded by Blake Akers in 2016. With a vision to revolutionize the way businesses approach web design and digital marketing, we have grown into one of the leading agencies in the southeast region.
Recent Comments
As a leading AI marketing agency, we've built highly-effective processes around search engine optimization tools like Page Optimizer Pro.
Featured Content:
Reach out to the Webologists today!
I'm proud to present the content in the Webology blog as my own edited work, or the work of our top employees. We do occasionally use AI for assistance with our first drafts, but I never let a single word get published without my own editorial review. I strive to present the most factual digital marketing advice possible in every article.
At least two additional members of our staff look over each post for accuracy. However, if you do spot an error in my content, please reach out to support@webology.io and I will gladly review your suggestion.
Just keep in mind that SEO is a BORING 🥱 topic to some readers, so we may have a little fun and play loose with grammar sometimes. My goal is to educate, inform, and keep things entertaining.
The views and opinions expressed here are my own opinions and do not constitute advice or services.
I do not claim to have any insider knowledge of how Google or other search engines work. What I share in the Webology blog is based on my own personal experience working at my agency. Strategies and tactics that worked for the Webology team or our client websites might not necessarily work for you.
MON–FRI 8AM–5PM
Call Us today to take your business to new heights with SEO, PPC, Programmatic Ads, Design, and Social Media Automation.