Get a Free Audit Roofing SEO by Webology

We’ve sold millions of dollars in new roof installs this year through Google. Let Webology take a look at your site free of charge.

What People Are Saying

‘I could not be more pleased with the work done by this company!! They were professional and patient with me in determining the best plan for my needs. I would highly recommend their services to anyone.’

Isaac S.

‘I have been delighted with the results I have received in such a short amount of time! I highly recommend this company. They will receive nothing but five stars from me!’

Chris A.

‘They’re great at explaining the SEO process and where we fit into that process.’

Robert C.

‘Last week, we set up 15 new client meetings in two days that all came from Google.’

Melissa A.

‘They’ve essentially created a new avenue for potential patients to find us.’

David W.

Why SEO Matters to Today’s Roofers ?

Guess what happens in the southern fall and northern spring? HVAC slow season! 😓

Weather’s nice so…No one’s calling about a burnt-out compressor or a seized up fan motor. It’s the time of year you’ve often faced with the prospect of layoffs. What if you could stay busy though? It’s actually quite easy…Just build a customer list and do PM work whenever it’s comfortable outside. We’ll explain how in this complete guide to HVAC SEO and customer list management strategies. First though, I have to ask. Are you here because you need help? Fill out this form and we’ll take your brand to the next level.

What is Roofing SEO?

At a high level, roofing SEO is not very different from doing the work on any other website. I’ve sold millions of 💲 in new roof installs this year through Google, but I also manage websites in every industry imaginable. So much of the basic stuff is universal to any website that the real SEO magic comes from tailoring a strategy to a brand.

That’s what I consider to be the best roofing SEO service – Getting all the foundational stuff that every roofing site needs done, while I learn about your business and the local market you’re working in.

The Foundation of Good Roofing
SEO and Website Management

No matter what your business does, the three most important aspects of SEO are:

Great content

High Caliber Links

Technical optimization

…in that exact order. It’s really that simple… When we get into roofing SEO there’s a lot of specific tactics that are important to remember. Especially the fact that your SEO efforts need to be equally split between local and organic tactics. Let’s take a closer look at why that’s my #1 SEO play for roofers.

Leverage Google My Business

A very large part of the roofing sales I generate for our clients comes from Google My Business. Getting results there is so much easier for a new brand just starting out, and larger companies can leverage multiple physical locations to pull in more leads due to the proximity ranking factor.

Proximity to the physical location is the #1 ranking factor on Google Maps. What does that mean for your

Here’s a good Example

If there’s a 500 home subdivision near your office, getting on the map is an easy win! That’s probably not something you thought about while looking for commercial office or warehouse space, but it’s not a bad idea. Locating your business in population dense areas can be a good play for local roofing SEO.

So, do everything you can to optimize your listing and get the max effect from Google My Business. After that box is checked, you should probably work on your website conversion rate.

Does My Website Need Roofing SEO?

Once you’ve maxed out your GMB profile, it’s definitely time to work on your website. A well-built roofing website can easily generate a 200-400% return on investment in the hands of a good SEO team, and getting your website content and user experience set up for sales opens up the door to run Google Ads.

While you may have had a bad experience in the past, a properly dialed in ad campaign still beats shared leads from a company like HomeAdvisor. Plus, Google won’t admit this but there is a [slight] organic ranking boost when you run an ad budget 😉

How will Roofing SEO Benefit Me?

The benefits of roofing SEO go beyond just more job prospects and traffic from search engines. The content we produce for your roofing website is ammunition for your social media team. Sharing your expertise with long-form content sets your brand up as an industry leader in your local market. Your organic following on social media will see you as an established roofing brand that has the resources and expertise to share your ideas through frequent posting.

From a reputation management standpoint, good SEO in the roofing industry usually also involves review generation on Google My Business, Yelp, Facebook and everywhere else. Tactics like adding a review page to your website and linking to it in your email signature help to boost both ranking and reputation at the same time.

That extra nudge you get in the map pack from having more reviews than your competition is a part of our comprehensive local roofing SEO strategy. Let’s take a look at some more specific roofing SEO tactics that work at a local level for roofers like you.

The Benefits of Local SEO for Roofers

Local SEO is the most important set of tactics for most roofing companies and it’s actually surprisingly easy to pull off. The rules are simple and they change very little over the years:

  • Fill out every bit of profile information possible in your GMB profile.
  • Anytime Google adds new features to Google My Business, start using them!
  • Post at least weekly to your GMB profile. More if possible.
  • Embed your map location on your website.
  • Earn extra points with Google for getting your map on other sites too. 👍
  • And finally, most people don’t know this…but build links to your GMB profile.

That last one’s super-powerful, but there’s a specific kind of URL you need to use for max effect. I’ll show you how to find it if you want to book a free website audit with our team.

How Google My Business Profiles are Optimized for Roofing Leads

Optimizing for roofing leads is more than just a formula. Other agencies may treat it like that, but Webology looks at this as an opportunity to learn more about you and the services you offer.

We start by defining the local city or suburb that you value the most. It’s crucial to focus on the markets you want to serve. We’ll build out a list of service areas together and only list the places you like to work the most.

Next we’ll go through your services together to discuss the type of work you prefer the most.

This will shape keyword strategy as well, so we want to make sure to focus our efforts around your business goals. If you prefer siding over gutters or replacements over repairs, we’ll take good notes no matter what. Then that info goes into planning and writing your service description content on GMB. But before we go live with your roofing SEO campaign, we need to make sure we’re tracking results so you know everything’s working like it should. There’s some new local SEO tools that we’ll cover in the next section that are going to blow your mind away when you see them in action.

Tracking GMB Ranking
to Dial-In More Leads

With grid mapping tools, we’re able to get hyper-local with your GMB rank tracking. Remember how we said we would figure out your target city or suburb? The pictures below show you how we’re able to know if local roofing SEO is working or not: Combined with call tracking and our custom reporting, you get a complete picture on where you rank in the map pack and an exact number on your ROI from Google each month. Interested in tracking your keywords with location specific map reports? Click the button below and reach out to Webology, or keep reading to learn about boosting your organic ranking.

There’s another benefit to having a local address listed in your GMB profile. When people look up your business, they can see that you have physical roots in their community. They’re more likely to trust someone with an actual office or warehouse, especially if they’ve been around a while. They know that makes it less likely that you’re some fleeting scammer who is only in town for a while.

Organic SEO and Location
Pages for Roofers

How do you measure the ROI of SEO for dental practices?


Knowing how to calculate the SEO return on investment for a dental practice is essential for anyone in this field. You need to monitor three metrics to ensure you get the best return on investment possible.

1. Use Google Analytics to track conversions

Setting up Google Analytics to track conversions is the first step in calculating the ROI of your SEO efforts. Since dental practices rely on leads, you can set up conversion goals and then value these goals in terms of money based on customer information.

From the data obtained, you can:

  • Determine how many leads result in sales.
  • Figure out the average value of each sale.
  • Determine the worth of each lead.
2. Sort Conversions by Channel

You will have sufficient knowledge to calculate your SEO ROI once you have tracked conversions for about a month.

The simplest way is to open the Conversions report and navigate to Conversions – Multi-Channel Funnels – Assisted Conversions.

Select Conversions from the report’s upper section to view your site’s conversions during the period you specified. The modifications are sorted according to their source or channel.

3. Determine Your Dental SEO's Return on Investment

You can calculate your strategy’s return on investment (ROI) by comparing the amount of revenue it generated over a specific period to the amount of money you invested in SEO during that period.

Should I Hire an SEO Agency for my Roofing Company?

Assuming you’re at a level where you are comfortable investing in marketing that may not deliver tangible results for 2-3 months, it’s time to start building your roofing web presence. SEO is one of the most cost effective forms of digital marketing once it ramps up over time. So, once you’re at a comfortable level of sales each month, do you hire an agency?

Our Simple Roofing SEO
Service Model

At Webology, we offer simple month-to-month contracts on full service SEO, and many other marketing services. We can manage your entire web presence across all channels, including everything from design services to PPC and social media.

For our roofing SEO packages, we
typically include the following deliverables:

Citation Management

Content Creation

Custom Lead Tracking

GMB Optimization

Link Building

On-Page SEO

Technical SEO

Weekly Reporting

Sign Up Now Free SEO Audits for Roofing SEO Services:

If you are one of the many companies doing business in the home services market, then your website is crucial to generating leads and revenue. Contact us to sign up for a free website audit covering your online domain. We can review your digital marketing and content to find opportunities to capitalize on and potential pain points to fix.

Whether you’re involved in plumbing, electrical, exterior cleaning, or windows and doors, we’d like the chance to start a conversation about possibly managing the website and SEO for your home services business.

Call Us today to take your business to new heights with SEO, PPC, Programmatic Ads, Design, and Social Media Automation.