In our current day and age, a web presence is everything. It doesn’t matter if you’re a new firm or well-established. If you don’t have a website, have an outdated website, or haven’t tapped into the benefits of effective search engine optimization, bringing in new clients is going to prove to be a difficult task. Sure, there are lots of marketing opportunities that don’t include a good website or SEO, but none of those options are nearly as valuable, and we’re going to explain exactly why this is the case.
Building Your Credibility
Your website or lack thereof is presenting an image to the world. But ask yourself this: is the image that you’re sending via your lack of web presence reflecting a good image on your law firm? If you have a site, but haven’t touched it in the last ten years, you’re not going to be sending the message you’re most likely hoping will be received. A fairly recent study revealed that a staggering fifty-eight million people sought legal representation in the last year. What’s better? Around 80% of them found a law firm through the internet. That means that around 46.4 million potential customers were searching for a law firm. And you know what else? If you don’t have a website, you’re missing out on a pretty major opportunity to gain clients. But even if you do have a website, if it’s outdated and isn’t at least on the first page of Google, you might as well consider yourself out of luck. Fortunately, I have good news. And it starts with three of the most wonderful words known to the worldwide web: Search Engine Optimization.
“Does My Law Firm Really Need SEO?”
Remember the statistics I mentioned a moment ago? That statistic about fifty-eight million people looking for legal representation and around 80% of them finding what they were looking for through the internet? Yeah. That’s where SEO comes into the game. Because without SEO, even if you do show up on Google, you’re not going to be on the first page without some serious work, and without that first page spot, or even better, the top spot on the first page, It’s going to be next to impossible to grow your firm in our modern digital era. The truth of the matter is this: 22% of most businesses aren’t happy with their conversion rate because they aren’t getting click-throughs. If you’re not in the top spot or close, you’re not going to get a very good click-through rate. Did you know that the very top spot in Google has a 34.36% click-through rate? If you want clicks and new clients, Yes, your law firm definitely needs a website and most definitely needs SEO.
It’s Not What You Might Think
SEO isn’t traditional marketing. The days of law firms relying on traditional marketing and outbound leads are long over. In fact, according to research, SEO leads have a much higher close rate than that of outbound leads. Compare the 14.6% inbound lead close rate with the crazy low 1.7% close rate from outbound leads.
As we’ve explained, in order to grow your firm and your influence, it’s imperative that you have a website and are beginning to establish yourself in Google with effective SEO. But maybe you’re still wondering what the real benefits are in using SEO in your law firm. One of the best ways SEO helps law firms is not just bringing in more traffic to the site, but bringing in significantly more relevant traffic. And what happens when you have more relevant traffic coming to your site? They find what they’re looking for, which means more prospective clients and a return of your investment. The internet is constantly changing, and when used properly, it can be highly effective for your credibility, your image and your firm.