SEO Vs. SEM: Who Wins?

*Guest Post Web search is one of the most useful tools someone in the marketing industry can have today. You probably use search engines like Google, just like everyone else, to learn new things, find solutions, and understand our world a little better. One of the...
The Pay-Per-Click Strategy versus SEO

The Pay-Per-Click Strategy versus SEO

Most people definitely prefer clicking on an organic search result over a paid ad. But numbers don’t lie and extensive research revealed that in order to benefit from organic searching, you must hold a pretty prominent position in the organic search results. This...

Social Media for SEO?

Does having a social media presence affect your SEO? Is it a good thing or a bad thing? Do social signals really mean anything? Nobody could have seen social media taking the turn it did, but in terms of SEO, it can actually be pretty helpful.   Where Does Google...

Why Does My Business Need Social Media Marketing?

Good social media marketing may be considered an option, but for most larger brands, it’s more realistically a need that must be filled if a company intends to grow. Are you a business owner? Are you constantly wondering why your business needs social media marketing,...
Topic Targeting With Google Adwords

Topic Targeting With Google Adwords

If you’re stuck wondering how topic targeting can be helpful and relevant for your business, we’re here to help. It may not necessarily be helpful to use topic targeting by itself, but when used in conjunction with the other aspects of AdWords, it can be really...