Your prospects go through multiple touchpoints before converting into customers. Calculating your overall digital marketing ROI is straightforward. But, how do you know which customer journey touchpoints are responsible for results? This is where attribution comes in....
In this wild digital age where AI’s disrupting everything, having a solid online presence as a business owner isn’t an option – it’s necessary. It’s essential to develop a digital marketing campaign that can help you convert prospects into customers...
Can Digital Marketing Be Replaced By AI? The market value of artificial intelligence in digital marketing is expected to reach over $107 billion by 2028. More and more businesses are embracing AI to automate repetitive tasks and improve their workflows. The 🧞♂️ genie...
It’s no secret that online shopping is becoming increasingly popular, and that trend accelerated during a pandemic. In fact, more and more people are now choosing to buy items online rather than in stores. Apart from the convenience of just pressing the...
SEO, or search engine optimization, is a critical part of online marketing. By improving your website’s ranking on search engines, you can drive more traffic to your site and boost your business’ bottom line. There are many different types of SEO services...
Digital Out-of-Home (DOOH) advertising refers to any form of digital display that’s shown in a public environment. As a marketing channel, outdoor advertising has seen a recent resurgence in popularity that’s indicated by the Google Trends data over the last 5 years:...
Webology is a full service digital marketing agency with a special focus in Search Engine Optimization, Sales Automation, and Programmatic Advertising.
Headquartered in Birmingham, AL our company was founded by Blake Akers in 2016. With a vision to revolutionize the way businesses approach web design and digital marketing, we have grown into one of the leading agencies in the southeast region.
I'm proud to present the content in the Webology blog as my own edited work, or the work of our top employees. We do occasionally use AI for assistance with our first drafts, but I never let a single word get published without my own editorial review. I strive to present the most factual digital marketing advice possible in every article.
At least two additional members of our staff look over each post for accuracy. However, if you do spot an error in my content, please reach out to support@webology.io and I will gladly review your suggestion.
Just keep in mind that SEO is a BORING 🥱 topic to some readers, so we may have a little fun and play loose with grammar sometimes. My goal is to educate, inform, and keep things entertaining.
The views and opinions expressed here are my own opinions and do not constitute advice or services.
I do not claim to have any insider knowledge of how Google or other search engines work. What I share in the Webology blog is based on my own personal experience working at my agency. Strategies and tactics that worked for the Webology team or our client websites might not necessarily work for you.
![Online Shopping Statistics In The U.S. Listed By State [US eCommerce Stats]](https://webology.io/wp-content/uploads/2022/09/What-are-the-most-popular-items-that-people-are-buying-1.jpg)
