by Blake Akers | Apr 30, 2024 | Digital Marketing, Webology
Your prospects go through multiple touchpoints before converting into customers. Calculating your overall digital marketing ROI is straightforward. But, how do you know which customer journey touchpoints are responsible for results? This is where attribution comes in....
by Blake Akers | Apr 23, 2024 | Digital Marketing, Webology
In this wild digital age where AI’s disrupting everything, having a solid online presence as a business owner isn’t an option – it’s necessary. It’s essential to develop a digital marketing campaign that can help you convert prospects into customers...
by Blake Akers | Apr 20, 2024 | AI, Digital Marketing, Featured
Can Digital Marketing Be Replaced By AI? The market value of artificial intelligence in digital marketing is expected to reach over $107 billion by 2028. More and more businesses are embracing AI to automate repetitive tasks and improve their workflows. The 🧞♂️ genie...
by Blake Akers | Sep 14, 2022 | Blog, Digital Marketing, eCommerce
It’s no secret that online shopping is becoming increasingly popular, and that trend accelerated during a pandemic. In fact, more and more people are now choosing to buy items online rather than in stores. Apart from the convenience of just pressing the...
by Blake Akers | Jul 6, 2022 | Blog, Digital Marketing, Featured, SEO
SEO, or search engine optimization, is a critical part of online marketing. By improving your website’s ranking on search engines, you can drive more traffic to your site and boost your business’ bottom line. There are many different types of SEO services...
by Blake Akers | Jun 12, 2022 | Blog, Digital Marketing
Digital Out-of-Home (DOOH) advertising refers to any form of digital display that’s shown in a public environment. As a marketing channel, outdoor advertising has seen a recent resurgence in popularity that’s indicated by the Google Trends data over the last 5 years:...