Google My Business is an incredible tool to use when you’re looking for qualified HVAC job leads. People can find your company searching on their smartphones and either call or visit your website from the map results.
And the best part is that getting listed on GMB or improving your existing one only takes a few minutes!
Google My Business, or GMB for short, has one the highest conversion rates in internet marketing, so it’s a top lead channel for your heating and air company to take advantage of.
But what’s the best way to list HVAC services on Google Maps? Should it be listed under HVAC Company or HVAC Contractor? Does it even matter? Continue reading to learn more about creating a Google My Business page for your HVAC company that gets the maximum exposure on Google Maps.
You’ve probably heard of the importance of having a great website, but what about your GMB profile? It turns out that this is just as important and can be used to get quick wins before your site starts gaining authority.
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The GMB Proximity Ranking Factor Explained
GMB Accounts are Primarily Ranked by Proximity, which means you can capture leads that won’t take lots of windshield time to service! You’ll beat established older listings if your business location falls close enough for people searching “HVAC near me” in an area that’s closer to your office than theirs.
One reason HVAC leads often get away from companies like yours is that people search “air conditioning repair” or “Central Air Repair,” and refer to the top 3 organic listings to make a choice.
This requires a lot of time spent on SEO, but GMB listings bypass all the work it takes to rank organically by earning you a spot above those listings!
A lot of HVAC owners I know underestimate the value of those map listings, but they’re the very first thing people see on their phones. Yes it’s true that organic listings still have a high conversion rate, but you can’t ignore the fact that map results receive 44% of all the clicks!
We know how to optimize Google My Business so that you show up further away from your office too. With proper profile optimization, frequent posting and our full arsenal of local SEO strategies, we can help your company get noticed on Google Maps.
Getting Reviews as an HVAC Contractor
Fixing and replacing heating and air equipment is a difficult job and homeowners only trust well-reviewed companies to do the work these days. It is important that you manage reviews on Google, Yelp and other platforms in order to get new business and earn steady revenue.
So, how do you nurture 5 star reviews?
The most successful HVAC contractors focus on encouraging customers to leave a review immediately after the job is complete. You can choose from many different review management tools to automate this process and boost your brand visibility in Google Maps.
The Importance of 5 Star Reviews for Your HVAC Brand
One of the easiest ways HVAC companies can improve their online image is by garnering 5 star reviews on popular platforms like Google, Yelp and HomeAdvisor.
HVAC companies that have reviews on Google are 46% more likely to rank in the top 3 search results. HVAC companies can further improve their online image by uploading photos and videos, posting frequently on Google My Business and by getting their map location embedded on as many websites as possible, including their own.
Using Google My Business and Social Media
Google My Business and Social Media is your best friend when it comes to managing customer relationships. Google’s free service makes it easy for you, the business owner, to interact with customers and prospects.
There’s a Q&A section in your Google My Business and showing activity there will help you rank better in the local map results.
Posting your blog content on Facebook is another great strategy you should look into. This will make it easier for people to find your company when they are looking for HVAC services in your area.
You can do this by using keywords in the post that would match people’s search terms. Not only is it possible to generate a few organic social leads with this, but the social engagement with your website will help SEO.
The DIY Secret to Google Maps Optimization for HVAC Contractors
If you own a heating and air contractor company, it is time to invest in Google Maps optimization. You can start by doing some basic things on your own – like providing accurate information about the business name, posting frequently and making sure that all contact details and holiday hours are up-to-date.
When someone’s looking for an HVAC business on a phone, the search results will automatically be prioritized using what Google calls a “mobile-friendly” test. Once you get all your info up-to-date on your GMB profile, it’s time to take a look at your website to make sure it’s up to par.
You can use free tools like Google Search Console and this responsiveness checker to work with your web developer to make sure your website displays well on phones and tablets.
The former tool is something you need to set up anyway to track website health and it will give you a list of pages Google identifies as needing some love.
The latter is a 3rd party tool that shows how your website performs on multiple devices like the latest iPhone and Android offerings. Simply drop in your website address and take a look at how it appears on the most popular phones and tablets.
Once you get those basics out of the way yourself, agencies like Webology can help take your Google Map ranking to the next level. Reach out today for a free audit of your Google My Business profile, website and social media presence.
