SEO, or search engine optimization, is a critical part of online marketing. By improving your website’s ranking on search engines, you can drive more traffic to your site and boost your business’ bottom line. There are many different types of SEO services available today, so it can be difficult to know which one is right for you.
In this article, we’ll discuss the most popular types of SEO services and how they can directly benefit your business.
What is SEO and Why is it Important?
SEO is the process of optimizing your website to rank higher on search engines. This can be done through a variety of methods, including optimizing your website’s content, improving your site’s structure, and building backlinks.
SEO is important because it can help you bring more traffic to your website. By ranking higher on search engines , you’ll get more visibility for your site, which can lead to more visitors. And, as we all know, more visitors can mean more customers, more sales, and more revenue for your business.
What are SEO Services?
SEO services known as search engine optimization services, are methods for increasing search engine rankings that are offered by SEO freelancers, consultants, and firms at a cost.
These SEO firms work on behalf of their clients to improve websites so that they are more likely to appear first in Google search engine results pages (SERPs). Top spots earn higher search activity, which translates into more potential consumers.
Different SEO Methods
White Hat SEO
White hat SEO is a type of SEO that focuses on improving your website for both users and search engines. This means creating high-quality, keyword-rich content, as well as making sure your site is easy to navigate and free of errors. White hat SEO can be a bit more time-consuming than other methods, but it’s often the most effective way to improve your website’s ranking.
Some of the most common White Hat SEO techniques are:
Publishing high-quality content
Creating content that is keyword-rich and informative can help you attract more visitors to your site. Google rewards websites that are able to solve users problems best so you must ensure that your content is valuable and informative as much as possible.
Improving your website’s structure
Making sure your website is easy to navigate and free of errors can improve your user experience, which can lead to higher rankings on search engines.
Building back links
Getting other websites to link to yours through legitimate outreach efforts can also help improve your ranking. Just be sure to avoid link farms and other low-quality sites.
Social Media Sharing
Sharing your content on social media can also help improve your ranking. Google considers social signals when determining where to rank your website.
HTML Optimization
Optimizing your website’s HTML can help improve your site’s ranking. This includes things like adding alt tags to images and using descriptive titles and meta descriptions.
This technique is undeniably, the best practice to follow. It might be time-consuming and may require a lot of effort to reach the top, but Google is sure to eventually reward your webpage with a good ranking since you’re following Google’s own guidelines and rules.
Black Hat SEO
Black hat SEO is a type of SEO that uses unethical methods to manipulate and exploit Google’s algorithms to try improving a website’s ranking. This technique can rank your site for a short period of time but when Google starts to notice that your site isn’t really giving justice to the clicks it’s getting, your site is highly likely to get penalized by search engines. There are ways to remove a penalty after the fact, but they require a lot of work and investigation to pull off properly.
In spite of this, it is still one of the most popular techniques because there are many profitable eCommerce niches where unethical marketers can make a quick buck with this strategy. Once they ‘burn’ a domain, it gets dropped and they move on to ranking the next one with the same tactics for a few weeks until it gets hit.
These tactics include:
- Link spamming
- Keyword stuffing
- HTML tags and headings that are over-optimized
- Using excessive images or media
- Using hidden texts/links
- Purchasing low quality backlinks
- Publishing plagiarized content
- Hacking legitimate websites to insert links
These activities all lead to low-quality content, which makes users bounce off of your website after finding out that your site or page doesn’t contain the information they are looking for. This is why Black hat SEO is generally not recommended.
Grey Hat SEO
The third method falls somewhere between white hat and black hat methods and is called Grey Hat SEO. This can include using keywords aggressively, as well as building some paid backlinks from high-quality websites.
Although Google will not typically ban your page for using this technique, it may paint a bad image of your company or even prevent your site from getting ranked for a specific period of time.
Grey hat tactics include:
- Using unoptimized content created by bots.
- Publishing false or paid reviews.
- Exchanging links
- Using clickbait headlines for articles.
Using this technique along with white hat methods seems to still work for some businesses. It’s important not to rely solely on this method though as that’s when things can start to go wrong for your business.
Negative SEO
Negative SEO is a black hat technique that is used to specifically target and harm another website’s ranking and ruin their reputation. This can be done by building thousands of spammy backlinks to their website or by publishing low-quality content about them.
Negative SEO strategies can include:
- Building spammy backlinks to a competitor’s website
- Publishing false negative reviews on their Google Business Profile and other review sites
- Hacking their website to modify their content
This type of activity can lead to penalties from Google, as well as a drop in ranking. It can also damage your own reputation if you’re caught doing it. Plus it’s actually illegal in most places and can lead to jail time.
On the other hand, since it is impossible to control other companies who might be doing this, it’s important that you keep an eye on your SEO campaigns to ensure that you will not become the victim of this tactic.
If there’s an unusual or sudden spike or drop in your activity or performance, you should definitely investigate and ensure you are not being a target of negative SEO.
So there you have it, the different types of SEO methods. Be sure to choose the right one for your business and always keep Google’s guidelines in mind to ensure that you don’t get penalized.
When it comes to methods that strictly follow Google’s guidelines, it’s perfectly okay to take action to improve your site rankings. It’s safe, it works, and will surely benefit your business for long-term.
So how do you efficiently implement White Hat SEO on your website? Let’s find out!
The Four Most Popular Types of Services
Now that we are well-aware of the SEO tactics that companies use, let’s proceed in discussing the types of SEO services available for your business.
On-Page SEO (On-Site SEO)
On-Page SEO also known as On-Site SEO is an SEO service that is done directly on the page or site. This activity includes optimizing the site’s title, meta tags, headers, images, and other elements to make the site more search engine friendly.
To ensure successful on-page SEO implementation, there are 5 key things to focus on listed in detail below:
Keyword Research
After ensuring that you have a user-friendly website, the next thing you need to focus on is intensive keyword research. This will allow you find and target the right keywords.
By finding the most searched keywords that are relevant to your business, you’ll be able to reach more potential customers looking for similar products or services that you offer.
Conducting efficient keyword research might not be very simple and may require quite an effort, but the good thing is that there are tools that can help you accomplish this and find the right keywords for your business.
Content Optimization
Once you know the right keywords, you need to optimize your website’s content for those keywords. This means using the keywords in your titles, meta tags, headers, and throughout your website’s content.
Internal Linking
Internal linking is also important for on-page SEO. This means linking to other pages on your website from your website’s content. This helps search engines index your website’s pages and can improve your site’s ranking.
Optimizing Metadata
Metadata is information about your website’s pages that is used by search engines. This includes the page’s title, description, and keywords.
Media Optimization
In addition to optimizing your website’s content, you also need to optimize your website’s media. This includes images, videos, and infographics. You can do this by adding alt text to your images and including transcripts for your videos.
All of these things are important for on-page SEO, and you should make sure that all of them are being done correctly if you want to improve your website’s ranking.
Off-Page SEO (Off-Site SEO)
Off-Page SEO, as the name suggests, is an activity done outside of the website to promote it. This can be done through link building, social media marketing, and other methods. Let’s discuss these methods below:
Guest Posts
Guest posting is when you write an article for another website in your industry. This is a great way to get backlinks to your website, as well as exposure for your business. Choose a site in your niche with an audience similar to the one you want to target for maximum effectiveness.
Submission Link Building
Submission link building is the process of manually getting links from other websites back to your own. This can be done through directory submissions, profile creation and forum commenting. While these tactics are considered ‘old school’ by some, they still have their place in modern SEO and can be highly effective when managed correctly.
Social Media Marketing
Social media marketing is a great way to get exposure for your website and improve your SEO. This can be done by sharing links to your website’s content on social media, as well as engaging with other users on these platforms.
Technical SEO
Technical SEO is an activity that is done on the back-end of a website to improve its ranking. This can be done through optimizing the website’s structure, code, and sitemaps.
Some of the things that are included in technical SEO are:
Site Speed
Site speed is important for both users and search engines. A fast website will improve the user experience, as well as your ranking.
Mobile-Friendliness
Mobile-friendliness is also important for both users and search engines. A mobile-friendly website will be easy to use on a mobile device, as well as rank higher in mobile search results.
Site Structure
The structure of your website is important for both users and search engines. A well-structured website will be easy to navigate, as well as rank higher in search results.
Duplicate Content Removal
Duplicate content can hurt your website’s ranking if it gets excessive. This is why it’s important to make sure that all of your website’s content is as unique as possible.
These are just a few of the things that are included in technical SEO. If you want to improve your website’s ranking, you should make sure that all of these factors are being optimized .
Local SEO Services
Local SEO services are intended to optimize your website to rank higher in local search results. This can be done through optimizing the website’s content with location-relevant topics, and listing it on local directories. Through Local SEO, customers looking for products or services within their city can locate your brick and mortar store.
When it comes to Local SEO, optimizing your “Google My Business” profile is a must. The good thing is that, Google has set specific guidelines and rules that aims to help you optimize your profile properly. This is because your products or services will only be visible to visitors based on proximity, reviews, operating hours, services provided and more.
Choosing the Right SEO Service for Your Business
When it comes to choosing the right SEO service for your business, it can be a daunting task! With so many options available, how do you know which one is right for you?
The best way to choose an SEO service is to ask yourself the following questions:
What are my SEO goals?
What do you hope to achieve through SEO? Do you want to increase traffic to your website, or improve your ranking in search results? Once you know what your goals are, you can narrow down your options.
What is my budget?
SEO services can range in price, so it’s important to know how much you’re willing to spend. There are many options available, so you can find an option that fits your budget. Just keep in mind that mileage will vary and you want to make sure to spend enough to actually be effective.
What is my level of expertise?
If you’re not familiar with SEO, you may want to choose a service that offers more support and guidance. However, if you’re comfortable with the basics of SEO, you may be able to handle the optimization on your own.
SEO is a critical part of online marketing, so it’s important to be aware of the different services that are available. By asking yourself these questions, you can narrow down your options and choose the right SEO service for your business.
How Much Does SEO Services Cost?
SEO services can range in price, depending on the company and the services that are provided. However, the average cost of SEO management services in the United States is between $2,000-$4,000 per month.
The cost of SEO services will also depend on the size of your business and your website. If you have a large website with complex issues, you may need to pay more for SEO services.
Concluding Thoughts on Search Engine Optimization Services
There are many different types of SEO services available, and each one has its own set of benefits. Choose the right service for your business based on your unique goals and budget. With so many options available, you’re sure to find an SEO service that can help you reach your desired results.
If you’re still unsure about getting help with your SEO, contact a professional SEO company that offers a complimentary initial audit. A good SEO company will be able to identify opportunities and then if you choose to work with them, they can help with all aspects of your optimization, from keyword research to link building.
They can make a complete SEO strategy to help improve your website’s ranking in strict accordance with Google’s rules and guidelines, which can give your business more quality leads. Most importantly, by letting a professional do the job, you get more time to focus on your core business.
