Many businesses, especially HVAC contractors are turning to digital advertising as a strategy to reach more customers. However, without conversion tracking, it’s difficult to determine whether or not your HVAC campaigns are effective at giving your business the...
Top 10 Roofing Company Marketing Ideas that Work in Any Area If you’re running a roofing company and you want to be successful, it’s important to find marketing strategies that consistently produce an ROI. It’s the only way to ensure that your business...
Roofing Email Marketing – How to Leverage your Customer List for Referrals and Inspections If you own a roofing company, you need to constantly look for ways to acquire new clients in order to thrive in this ever-competitive construction industry. One way to...
Does Bolding Keywords Help SEO? Today we’re taking a look at a question that’s almost as old as Google. Will making text bold help a page rank better for the keywords within the bold text? As with any search engine optimization question, the internet is...
At Webology, we’re well-known for hacking Google to remove penalties from websites that deserve better search engine rankings. We’re your trusted advocate when Google’s being [just a little bit] unreasonable. And we’re not afraid to get our...
Webology is a full service digital marketing agency with a special focus in Search Engine Optimization, Sales Automation, and Programmatic Advertising.
Headquartered in Birmingham, AL our company was founded by Blake Akers in 2016. With a vision to revolutionize the way businesses approach web design and digital marketing, we have grown into one of the leading agencies in the southeast region.
I'm proud to present the content in the Webology blog as my own edited work, or the work of our top employees. We do occasionally use AI for assistance with our first drafts, but I never let a single word get published without my own editorial review. I strive to present the most factual digital marketing advice possible in every article.
At least two additional members of our staff look over each post for accuracy. However, if you do spot an error in my content, please reach out to support@webology.io and I will gladly review your suggestion.
Just keep in mind that SEO is a BORING 🥱 topic to some readers, so we may have a little fun and play loose with grammar sometimes. My goal is to educate, inform, and keep things entertaining.
The views and opinions expressed here are my own opinions and do not constitute advice or services.
I do not claim to have any insider knowledge of how Google or other search engines work. What I share in the Webology blog is based on my own personal experience working at my agency. Strategies and tactics that worked for the Webology team or our client websites might not necessarily work for you.
![Conversion Tracking for HVAC Companies – Make Google Ads Work [Better]](https://webology.io/wp-content/uploads/2022/05/Conversion-Tracking-for-HVAC-Companies.jpg){kind=tracking}
![Does Bolding Keywords Help SEO? [YES!] If You Follow These Tips](https://webology.io/wp-content/uploads/2022/04/Does-Bolding-Keywords-Help-SEO-1080x675.jpg)
