by Amy Gable | Jun 13, 2024 | Programmatic Ads
Digital advertising has evolved a lot in recent years. Today, you don’t have to put up an ad and hope that it will get some relevant eyeballs. Thanks to advancements like programmatic advertising, you can control exactly who sees and clicks on your ads. Do you...
by Amy Gable | Jun 10, 2024 | TV Ads
Thanks to the domination of digital streaming services, television advertising is experiencing a drastic shift. As the popularity of traditional TV continues to decline, smart advertisers are turning to CTV ads to promote their businesses and boost brand awareness....
by Amy Gable | Jun 5, 2024 | Programmatic Ads
You can create the best ads but if they aren’t optimized for the right audience and placed in the right locations, they won’t be effective. If you’re a business owner trying to reach your target audience online, you might have heard about...
by Amy Gable | May 24, 2024 | TV Ads
Did you know that in 2023, the number of CTV users in the United States was more than 110 million? Advertisers and business owners should embrace this change as viewers shift from linear TV to streaming services. But while that number’s enough to shift your...
by Amy Gable | May 13, 2024 | TV Ads
About 93% of US adults access streaming platforms while the percentage of cable and satellite users is only 40%. This shift in viewing habits presents a golden advertising opportunity for personal injury lawyers. Many of our clients in this space are spending a sheer...