The Webology Blog
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DOOH Advertising Statistics – Digital Out-Of-Home Marketplace Facts
Digital Out-of-Home (DOOH) advertising refers to any form of digital display that’s shown in a public environment. As a marketing channel, outdoor advertising has seen a recent resurgence in popularity that’s indicated by the Google Trends data over the last 5 years: DOOH can take many...
Choosing The Right Roofing Marketing Materials: Lead Generation Tips
Any business owner knows that marketing is essential to success. After all, how can you sell your product or service if no one knows it exists? When it comes to roofing though, traditional marketing methods may not be enough. That's because potential customers usually don't think about their roofs...
Are Video Embeds a Ranking Factor for YouTube Videos?
Did you know that embedding videos on other websites can be a factor for ranking videos on YouTube? That's right - it works! Based on our testing we've determined that if your video is embedded on other websites, it will be easier for people to find and watch, which results in a higher ranking on...
Southern US Roofer Closes $3 Million in Record Month
Download PDF During the severe weather of 2021 they recorded record-breaking profits and more than 60% of sales were attributed to Google My Business. Background After years of mediocre results from their website, we saw an immediate need for local SEO since the company had very poor visibility on...
Which eCommerce Platform is Best for SEO
Choosing the best eCommerce platforms Are you stuck trying to figure out which eCommerce platform is best for SEO? You're not alone! It's a confusing question because everywhere you turn online, there's a different opinion and most of those articles are written by paid affiliates of one platform...
Alabama Roofing Startup Sees Record Growth for Spot on Inc. 5000 List
A new roofing company went from startup to market leader in two short years, while making the list of fastest growing companies in the US thanks to search engine optimization. Background Taking over a family business that had done little to no marketing in recent years, our client knew that it had...
HVAC Business in Southern US Experiences 1st Ever Profitable Q4
The owner always found a way to keep his crews busy, but often at his own expense in Q4. For the very first time, the slow season was profitable. Background A single-location heating and air company was not satisfied with the partner agency that a manufacturer had paired them with. We identified...
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Conversion Tracking for HVAC Companies – Make Google Ads Work [Better]
Many businesses, especially HVAC contractors are turning to digital advertising as a strategy to reach more customers. However, without conversion tracking, it's difficult to determine whether or not your HVAC campaigns are effective at giving your business the best results possible. You could be...
Top 10 Roofing Company Marketing Ideas that Work in Any Area
Top 10 Roofing Company Marketing Ideas that Work in Any Area If you're running a roofing company and you want to be successful, it's important to find marketing strategies that consistently produce an ROI. It’s the only way to ensure that your business will grow and thrive in any economy. But...
Roofing Email Marketing
Roofing Email Marketing - How to Leverage your Customer List for Referrals and Inspections If you own a roofing company, you need to constantly look for ways to acquire new clients in order to thrive in this ever-competitive construction industry. One way to increase your client base is by...
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