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Setting up Yoast SEO on an HVAC Website [DIY Guide]
by Blake Akers | Jan 10, 2022
Setting up Yoast SEO on your HVAC website is a great way to help improve the ranking of your site and get more traffic. Unfortunately, not all HVAC contractors take advantage of this free tool. Yes! It's free. So there's really no reason for you to miss out on installing an SEO plug-in on your...
12 Signs You Should Fire Your Marketing Agency Today
by Blake Akers | Jan 5, 2022
We've all been there. You feel like you're paying a lot of money for something but can't seem to figure out what your agency actually does for you. They occasionally send emails and make post content, but nothing seems to be working to your advantage. After some time passes, you find yourself...
Why Do You Need an SEO Audit?
by Blake Akers | Jan 3, 2022
You probably don't think much about search engine optimization unless you're a marketing pro, but it may be time to take notice. SEO is crucial for your website's success and can have a huge impact on your business as a whole. You need to invest in an SEO audit if you want to increase the rankings...
How to Beat a Competitor’s SEO Fair and Square
by Blake Akers | Dec 29, 2021
It's no secret that SEO is one of the most important aspects of modern marketing. A good SEO plan helps you get better online visibility, giving you more chances to present your products or services to potential customers. Thatās why it's no surprise seeing so many companies try to rank higher in...
How to Pick a Good SEO Company
by Blake Akers | Dec 21, 2021
When it comes to choosing a good SEO company, you want to make sure you know what you're looking for. Many agencies offer SEO services but not all of them are ready to meet your needs. As a 10+year veteran in this industry, Iāve seen it all. A few times, I was even hired by other agencies that...
Dancing With Google – Ever Wonder Why Your Search Engine Ranking Goes Up and Down?
by Blake Akers | Dec 15, 2021
In SEO circles, thatās commonly referred to as āThe Google Danceā If youāve been wondering why your rank goes up and down on Google like that and youāre not sure whatās wrong, then youāre in the right place! It can be frustrating to watch, but thereās something you can do to stabilize your...
How to Calculate SEO ROI
by Blake Akers | Dec 14, 2021
Just like any other marketing channel, it's important to measure the ROI or Return on Investment from your SEO efforts. Regardless of whether you do everything internally or hire an agency, always measure the value you get from any SEO investment. Itās your money after all... Calculating SEO ROI...
Does Page Speed Affect SEO?
by Blake Akers | Dec 6, 2021
Page speed is something many people don't think about when it comes to SEO. It's all about content and links, right? Not anymore. Regardless of how great your site is, if it takes too long for the page to load, you may be faced with some serious consequences. To simplify things, page speed does...
How to Write an HVAC Business Description That’s Compelling and Keyword-Rich
by Blake Akers | Dec 5, 2021
Thereās so many places to list your HVAC business on the internet these days. All you need to know is how to write the most compelling description to target your key audience and then you're good to go. First, there's your website and social media profiles for your business. Look at that as...
The Top 40 HVAC Keywords for SEO
by Blake Akers | Dec 2, 2021
If your HVAC business gives constant attention to SEO and keywords, then it's because you know the Internet is always on and can bring you leads 24/7. What you might not know is that you can build seasonal pages for different keywords to cover the business cycles that your company might go through...
Webology is a full service digital marketing agency with a special focus in Search Engine Optimization, Sales Automation, and Programmatic Advertising.
Headquartered in Birmingham, AL our company was founded by Blake Akers in 2016. With a vision to revolutionize the way businesses approach web design and digital marketing, we have grown into one of the leading agencies in the southeast region.
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I'm proud to present the content in the Webology blog as my own edited work, or the work of our top employees. We do occasionally use AI for assistance with our first drafts, but I never let a single word get published without my own editorial review. I strive to present the most factual digital marketing advice possible in every article.
At least two additional members of our staff look over each post for accuracy. However, if you do spot an error in my content, please reach out to support@webology.io and I will gladly review your suggestion.
Just keep in mind that SEO is a BORING š„± topic to some readers, so we may have a little fun and play loose with grammar sometimes. My goal is to educate, inform, and keep things entertaining.
The views and opinions expressed here are my own opinions and do not constitute advice or services.
I do not claim to have any insider knowledge of how Google or other search engines work. What I share in the Webology blog is based on my own personal experience working at my agency. Strategies and tactics that worked for the Webology team or our client websites might not necessarily work for you.
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