The Webology Blog
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How to Optimize Google Maps Listings
Improve your ranking with this Easy Guide! Ranking in the Google local pack can really help your business reach the next level. It’s just not as easy as it seems though when you actually start trying for yourself. There’s all sorts of advice… some good, some bad – on how you go about...
4 Business Development Pains That Many Law Firms Are Feeling in 2022
This week I had the pleasure of meeting with a collections attorney, a business law paralegal, two divorce attorneys, and a consumer rights attorney. Aside from me thinking about all of us walking into a bar with some clever punchline in mind, I learned a lot from everyone. My sole purpose for the...
Digital Marketing Ideas for Dermatologists – A Case Study in Local Search Optimization
Over Half of all the Traffic in Google is Local Search Local people go online to search to learn more about dermatology clinics just like yours. And it’s a vetting process… People look at a dermatologist’s reviews to decide if they want to become a patient or not. A dermatologists ability to...
The Complete Guide to Facebook Marketing for Roofing Companies
Facebook is a powerful marketing tool that can help roofing companies gain more sales and grow. With over 1.5 billion active users, it's no wonder that so many businesses are using this social media platform to reach their target markets. But for many, posting alone typically won’t cut it...You...
How to Get Better Business Reviews for Your HVAC Company
Reviews are crucial for all types of businesses. This is specifically true for companies providing HVAC work. As an HVAC business owner you need to make sure that your company is getting the best reviews you possibly can on the Internet. This will help generate more business for you and improve...
Consistent Branding and Messaging Earns Roofing Customer Loyalty
In many industries, repeat customers are the secret to success. Given how a home's roof can last decades, it's hard to generate repeat business off of the roof replacements your business does. Where you can get a lot of repeat business is in roofing inspections, maintenance, repairs and referrals....
$50K+ HVAC SEO Leads in 2 Weeks?
A Case Study In [Small Town] SEO Results When you've been doing local heating and air SEO successfully for years in high-population markets, you forget just how fast things can move when there’s only 10 competitors to beat. That’s what's making this project so much fun. Taking a client’s...
Top 5 Reasons HVAC Contractors Lose Money on Google Ads
Google Ads is a great platform for heating and air conditioning businesses that need to get the word out. Most customers turn to Google to look for the services they need in an emergency situation. By taking advantage of the power of Google ads, you’re significantly increasing the chances of...
Convert More of Your Roofing Website Traffic With Trust Badges and Certifications
You have a roofing company. Your company has a website. People visit your site, but you aren't getting enough business. Does this sound at all familiar? If your answer is yes, then it can be supremely frustrating. If you're wondering how to turn your visitors into an actionable customer, then you...
What Does an SEO Audit Include?
For many in the SEO industry, an audit is a rite of passage. It's one of the most important and valuable activities to get your website setup for success. If you want more traffic, it always starts with an audit. ...and audits can get complicated! There’s some important questions you need to ask...
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