by Amy Gable | Jun 10, 2024 | TV Ads
Thanks to the domination of digital streaming services, television advertising is experiencing a drastic shift. As the popularity of traditional TV continues to decline, smart advertisers are turning to CTV ads to promote their businesses and boost brand awareness....
by Amy Gable | May 24, 2024 | TV Ads
Did you know that in 2023, the number of CTV users in the United States was more than 110 million? Advertisers and business owners should embrace this change as viewers shift from linear TV to streaming services. But while that number’s enough to shift your...
by Amy Gable | May 13, 2024 | TV Ads
About 93% of US adults access streaming platforms while the percentage of cable and satellite users is only 40%. This shift in viewing habits presents a golden advertising opportunity for personal injury lawyers. Many of our clients in this space are spending a sheer...
by Amy Gable | May 7, 2024 | TV Ads
Over-the-top (OTT) platforms aren’t just revolutionizing the way we consume content. They’ve also opened doors for impactful advertising by providing diverse ad placement opportunities for businesses with just about any sort of budget. Thanks to the wide...