YouTube has provided a boost for employment and sales across the world. It began as a platform where you could post short films that you had spontaneously recorded, but grew into so much more. Some people are devoting their lives to making video content specifically for uploading on YouTube and putting great efforts into monetization. For those content creators, figuring out the best practice for optimizing their channel can be a challenge. Things like title length and keywords in the video description can be a bit of a mystery, but it doesn’t have to be.
Did you know that YouTube is the second largest search engine after Google?
It’s also one of the most effective ways to communicate with a large audience. And it doesn’t stop there! People use YouTube for entertainment or sweet escape from reality and stress. For some, it’s their avenue to laugh and enjoy themselves by binge-watching videos.
YouTube is a powerful tool for making social change. It helps us feel deeply connected to a cause and gives us the knowledge to take action on issues we care about, since people these days are going online and watching videos whenever possible. YouTube is a perfect place to find an audience, join a community, and create online and offline impact.
So, to get your YouTube videos seen by more people through video search results, you need to optimize them for better search engine ranking. One way to do this is by making your title around 50-60 characters long, which is evident in the search results. You should also include your main keyword in the title for better optimization and make your YouTube video description as enjoyable as possible. As we go along in this blog, we will stretch this little by little. So let’s continue.
Should you use a long title for your YouTube Channel for SEO (Search Engine Optimization)?
There is a lot of discussion about how long your YouTube video title should be for the best SEO.
Some say you should make it as short as possible, while others recommend making it as long as possible. So what is the correct length for a YouTube title?
50-60 characters seem to be the ideal length, as that will ensure that your title is evident in the search results. You should also include your main keyword in the title for better optimization. This simple tip can ensure that your videos are seen by more people and get the exposure that you desire.
Why are Long YouTube Titles Better for SEO?
Longer titles are usually better for SEO ( search engine optimization ) because they give you more space to include keywords and other relevant information. A more extended title also allows you to be more descriptive, which can help potential viewers understand what your video is about before they even watch it.
Including your main keyword in the title is also essential, as that will help your video increase searches for that keyword. Search engines read left to right, so get those keywords at the very beginning if possible.
Making your Title Too Long ( YouTube Video Title )
While a more extended title is usually better for SEO purposes, you don’t want to make it so long that it becomes unwieldy or difficult to read. A good rule of thumb is to keep your title length under 60 characters so that it is still easily readable.
You also don’t want to stuff your title with too many keywords, which can make it difficult to read and hurt your SEO. A few well-chosen keywords are all you need.
The Bottom Line
Regarding the length of your YouTube title, just aim for 50-60 characters and keep it interesting. This will ensure that your title is evident in the search results. You should also include your main keyword in the title for better optimization.
How to Make Your YouTube Video Description and Title Attractive
When creating a title for a YouTube video, you want to ensure it is attractive and informative. You want to make sure that it catches people’s attention and makes them want to watch the video while also including relevant information about what the video is about.
An excellent way to do this is to consider adding brackets, emojis and questions to your title and first paragraph so that they stand out.
Including a call to action can also be helpful. For example, you could ask people to subscribe to your channel or leave a comment below the video in your description. This helps encourage engagement with your content and can help you build a community around your track.
The bottom line is that you want to ensure your title is both catchy and informative, while also keeping SEO in mind.
By including keywords and making it exciting and engaging, more people will watch your videos.
How to Optimize your YouTube Videos for Better Search Engine Ranking
You can do a few simple things to optimize your YouTube videos for better search engine ranking.
- First, be sure to include appropriate tags and add a card to the end of your video.
- Second, create a catchy and informative YouTube video description that’s at least 250 words long. This will help potential viewers understand your video before they even watch it. Another great idea is to cluster your videos into related topics and create orderly playlists that completely cover the topic from all angles.
- Finally, include a call to action in your script or storyboard, asking people to subscribe to your channel or leave a comment below the video.
By following these simple tips, you can ensure that your videos get the exposure they deserve.
Optimize Your YouTube Videos for Better Search Engine Ranking With an Effective YouTube SEO Strategy
When optimizing a YouTube video for better search engine ranking, you can do a few additional things to help improve your chances. One of the most important is to ensure that your title is around 50-60 characters long so that it is evident in the search results. You should also include your main keyword in the title for better optimization, which is an effective YouTube SEO strategy.
If you want your YouTube videos to rank higher in the search results, you must ensure that your titles are optimized. Here are some tips on how to write a title that will help you rank higher on Google:
1. Keep it short and sweet. Your title should be 50-60 characters long.
2. Include your primary keyword. You should include your main keyword in the title so that your video will likely appear when people search for that term.
3. Make it relevant and descriptive. The title of your video should be appropriate to the content of the video and should give viewers an idea of what they can expect to see.
4. Use keywords wisely. In addition to including your main keyword in the title, you should also use other relevant keywords throughout the title so that your video comes up for more searches and links.
5. Avoid over-optimization. While it’s essential to optimize your title for the search engines, you should also avoid going overboard with keywords. Stuffing your title with too many keywords will make it look spammy and hurt your ranking.
Invite Readers to Leave Comments and Share Their Own Experiences
Commenting on other people’s videos and subscribing to different channels are great ways to promote your channel and get more people to watch your videos. You can also add a link to your website or social media page in the video description so that viewers can learn more about you.
Making good quality videos is essential if you want people to watch them, so be sure to put effort into production value and content. Finally, be patient and keep uploading new videos regularly. It may take a while for your videos to start ranking high in the search results but if you keep at it, your hard work will pay off and you’ll begin to see more views and subscribers.
Some of the best content that you can share on your YouTube channel:
- Celebrity Gossip Videos.
- Comedy / Sketch Videos.
- Shopping Sprees / Hauls.
- Unboxing Videos.
- Educational Videos.
This content engages many audiences, which will help your YouTube channel gain more subscribers and views.
Tips for beginners
Know your channel’s purpose
Produce content you are fond of, something that interests you or something you have been doing for so long that you want to share online.
Create your YouTube channel
There are also several tutorials/links online on how you can create one and how to organize your content.
Verify your account
This lets YouTube know that you are an actual human. Also. Once verified, you can upload videos over 15 minutes long, add custom thumbnails, live stream, and appeal content copyright ID claims.
Create a banner
Banners play a crucial role in capturing the features of your brand. They depict your YouTube channel’s story and essence and allow you to showcase your brand. People are attracted more to visuals than text.
Know your niche
The niche you’ll be targeting is the foundation of a YouTube business. To feed the right video content to your audience, you must first know who your audience is. You can’t just upload random videos and hope for the best. Every video has to have a purpose and an intent.
Just start recording
be spontaneous but always consider what you want to share with your audience.
Don’t forget SEO
YouTube SEO allows you to reach a wider audience and grow organically on both Google and YouTube, increasing video engagement metrics.
Get to know YouTube analytics
YouTube Analytics allows creators to draw crucial data about your channel’s viewers and their source, with the help of the show more options. You can draw demographics-based insights about your audience, such as age, gender, geography, etc.
Title optimization is one of the most important aspects of video SEO. To rank your videos higher in search results, you must ensure that your titles are correctly optimized.
In this article, we’ve outlined tips on writing video titles that will help you rank higher on Google.
Keep in mind that your title should be around 50-60 characters long so that it is apparent in the search results, and you should aim to include your main keyword in the title for better optimization.
You can also use other relevant keywords within the title to increase your ranking potential. While optimizing your titles is essential, you should avoid over-optimization by stuffing your titles with too many keywords. Doing so will not only look spammy, but it will also hurt your ranking potential.
Making your title around 50-60 characters long will ensure that your title is not cut off in the search results, and including your primary keyword will help you rank for that keyword. You can also use tags and descriptions to help YouTube understand your video’s content and transcribes it so people can search for specific topics.
YouTube is the second largest search engine, so optimizing your videos for better ranking on this platform is essential if you want more people to watch your videos.
If you have any tips on video SEO, feel free to leave them in the comments below!
Webology is one of the fastest growing digital marketing agencies in the United States and an Inc 5000 award recipient. Our SEO Division leads the way with video SEO solutions for YouTube, TikTok and many other platforms.