A strong backlink profile can be the difference between ranking on top of SERPs and getting lost in the mix.
High-quality backlinks don’t only build your website’s authority, they also:
- Boost its visibility
- Attract quality leads to your service pages
- Help you rank in Google Maps for keywords like ‘roofer nearby’
But, good backlinks are hard to come by these days in the roofing industry.
In this post, we’ll talk about the most powerful and easy-to-get backlinks for a roofing company site. From local citations to outreach, we’ve got you covered.
We’re Webology and last month our best performing roofing lead gen campaign generated over 450 phone calls. To say links and authority were a big part of our client’s success would be the understatement of the year.
It’s the very core of our SEO strategy, so let’s dive in.
Backlinks for a Roofing Company Website: The Most Powerful and Easy to Get
Before diving into these powerful strategies, let’s briefly address an important question:
What is Link-Building for Roofers and Why Is It Important?
Link-building for roofers involves strategies that help local roofing businesses attract relevant and quality backlinks to their websites.
But, since backlinks are a powerful SEO commodity, they’re generally tough to build.
And, that’s all the more reason to focus on them. After all, content creation has been getting easier by the day thanks to the improvements in generative AI technology. So it only stands to reason that search engines in the future might focus less on relevancy signals (content) and more on linking signals (authority).
Let’s talk about the most common yet effective ways to build backlinks to a local roofing company so you can grow your authority with Google like this client did:
Create Link-Worthy Content (Long-Term Strategy)
The best long-term link-building strategy is to produce high-quality content consistently, put a little paid traffic behind it, and attract links naturally from journalists.
Your goal with organic content should be to answer popular queries in your industry that gets linked to naturally. But to be completely frank, your content will almost never rank on its own without a little help. Here’s the steps you’ll usually need to take to get things going:
- Find keywords your target audience is searching for with a tool like Google Keyword Planner.
- Create rank-worthy content to attract relevant traffic from search engines like Google.
- Anyone finding your content helpful will likely share it with their network, attracting backlinks to your site naturally.
- If your content does not rank in search after 30 days, you’ll need to kick things off with Google Ads.
It’s very simple. Let’s say you think journalists would be interested in a new nailable solar shingle and might want to write about it. You start by writing the best content around that topic and try to rank it for keywords like these:
- Nailable Solar Shingle Facts
- Nailable Solar Shingle Statistics
Those are keywords a journalist writing an article about home building trends might use to find a source for their article. If you can rank for that without any links to your page, great! Most of the time though you need to run a Google Ads campaign first to buy your way to the top of search and earn your first backlinks.
A journalist is almost as likely to click the ad as they would an organic result and give you a link. Plus, adding an exact match keyword that includes the word ‘statistics’ will usually be cheap in Google Ads. So, that’s how you get the first few links you need to keep this page of yours at the top of search engines and earning links naturally. After the first few writers click on your ad, discover your content and then link to you, the authority from those links will push your page to the top of search engines. If you do everything right, you’ll be able to back off of the paid ads campaign and naturally get even more links over time.
This strategy takes time and money, but it pays dividends for years and years. Next, we need to cover a much faster way to get links so you can start making improvements in keyword rankings right away.
Business Directories
Listing your business in relevant online directories, like your Google Business Profile, is a simple yet powerful way to improve local visibility.
Other popular ones include:
- Yelp
- Angie’s List
- Better Business Bureau (BBB)
- HomeAdvisor
- Yellow Pages
Depending on your service locations, there can be a lot more business directories to list your website on.
For instance, Birmingham-based roofing companies can use:
- Birmingham Business Alliance (BBA)
- Birmingham365
- Birmingham Yellow Pages
- Bham Now
Finding location specific directories your competitors might have missed might be a tie-breaker for you in the race to one of those coveted 3 spots on the local maps. Another thing you should do is look for business directories that only list roofing and construction companies. Here’s a few examples of those:
Check those two out for some highly relevant linking opportunities.
Local construction directories not only help with local visibility, but they also provide targeted traffic and potential leads. This means that the people visiting these directories are specifically looking for roofing and construction services in their area.
Related: Listing Your Roofing Business on Google Maps
Guest Posting
This is arguably one of the most powerful ways to get quality links to any webpage aside from investing a small fortune into a portfolio of your own authority websites.
Guest posting for roofers involves reaching out to webmasters relevant to your industry, for instance:
- Home improvement blogs
- Real estate websites
- Constructions websites
- Local community blogs and news sites
- DIY blogs
- And more
The next step is to get them to link to your roofing service pages by offering incentives, such as a great-quality content piece. Just be sure the site you are working with has a good reputation and is relevant to your niche or location. You can use tools like AHREFS, Moz, or SEMrush to check the estimated authority and traffic of the sites you want to guest post on.
These were the top three ways to build links to any local service-based business site.
But, probably all your competitors are using at least one of these tactics for their roofing business.
How do you go about building powerful backlinks quickly and easily in a way that will make your site stand out?
Backlinks for a Roofing Company Website: Advanced Tips and Strategies
Let’s talk about some unique and creative link-building strategies to help you stay ahead of the curve.
Community Events
Local community events, such as a charity run, are a great place to get your roofing business featured and win backlinks.
All you have to do is:
- Take part in or support the event
- Get featured on their social media or blog
This not only helps with website authority but can also boost traffic to your service pages. And traffic from local IP addresses can lead to more qualified leads for your business because you will rank better in Google Maps around those areas the traffic is coming from.
Create Local Content
SEO content isn’t the only type of content that can drive leads to your business.
You can get high-quality traffic by creating content on local issues from social media and online communities like:
- Location-based subreddits
- Facebook groups
This often leads to mentions/backlinks in local blogs and community sites.
A simple Google search is enough to give you a list of potential keywords to cover on your blog and other online platforms.
Example: Weather Considerations for Roofing.
In the past, we also had some success in a few markets doing a post about the top holiday light shows in the area. No one had written content on it outside of social media, so our client had a blog ranking in the top 3 without any links. It got them local traffic to the website and a handful of links when other sites started showing interest in the topic. Even though the main topic of your blog should be about roofing, there’s a lot of power in creating location-themed content that goes after low competition keywords.
Sponsor School Teams
This is part of the community involvement we talked about before.
Sponsoring school teams is a quick and effective way to build your business reputation in the community.
Plus, when you sponsor a school team, your business will be mentioned on that school’s official website, getting you a valuable backlink from a trusted source that gets consistent local website traffic.
Collaborate with Radio Stations
Collaborating with local radio stations is another powerful way to earn backlinks and enhance your visibility.
You can partner with them for different promotions, and in return, ask them to feature your business on their website and social media.
Think Local
Local SEO is all about thinking locally because your target audience is local. Try to engage with your local community through:
- Helpful content
- Partnerships and sponsorships
This will help your reputation as a business owner and generate relevant, high-quality links to your website.
Use Videos
Guest posts work great most of the time. But, it’s hard to get attention with a generic guest post.
Instead, what you can do is send a well-put-together video clip on a relevant topic to your outreach list.
You can use an AI tool like InVideo to create simple slideshow videos.
You can also get far just by submitting your video to YouTube copycat sites that allow you to insert a link on them. Here’s a few examples of those platforms:
- Vimeo
- DailyMotion
- Metacafe
Additionally, using videos on your website and social media channels can also help boost engagement and attract more visitors. People are more likely to watch a video than read a lengthy blog post, so it’s a great way to capture their attention quickly and keep them on your website longer.
Collaborate with Local Influencers
Influencer marketing is a popular strategy these days for businesses looking to reach new audiences. Collaborating with influencers in your industry can help expose your brand to their followers and potentially bring in new customers.
Backlink Monitoring for Roofing Sites
Building links to your roofing website is important; it’s not enough to just build them haphazardly without a proper plan.
You need to have a zoomed-out view of your website’s link profile.
Backlink monitoring helps you identify low-quality backlinks that might hurt your profile.
Plus, it lets you identify new link-building opportunities for your roofing site.
Important backlink metrics to monitor include:
- Anchor text (Text that links a page to another)
- Relevance to your site’s content
- Spam score of the linking site
Backlinks for a Roofing Company Website: Conclusion
The right kind of backlinks can make all the difference when it comes to SEO for local businesses.
As a roofer, your goal should be to make your website an all-in-one resource for roofing information.
This will establish you as an expert on the topic, which is an important SEO factor.
But, that’s not it. It also helps you attract relevant mentions and backlinks to your pages.
Content marketing is a powerful long-term link-building strategy. But, it’s also time-consuming. You need to combine it with more immediate strategies like business directories and video submissions.
When building links to your roofing website, think local and participate in community events.
Some powerful and unique ways to build backlinks to a roofing site include:
- Digital PR
- Guest posts
- Business listings
- Participating in community events
- Sponsoring school teams
- Collaborating with local radio stations
- Creating videos to share instead of writing guest posts
Link-building doesn’t have to involve traditional methods. Think outside the box and explore new opportunities to attract relevant, high-quality links to your site. And here’s one final thought for your roofing business: Go get interviewed on a podcast! It’s easy, your competitors probably aren’t doing it, and you’ll get links on massive authority sites like Spotify!!!
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