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6 HVAC Direct Mail Marketing Ideas for 2022 and Beyond
by Blake Akers | Nov 22, 2021
Your business revolves around residential HVAC units. Your and your technicians handle servicing calls, maintenance, repairs, upgrades, repairs, and installations. Given how much time you spend on all that hardware and equipment, it might be the only thing you remember your customers actually...

12 Ways to Get More Commercial Roofing Leads in 2022
by Blake Akers | Nov 19, 2021
Predicting the economy for 2022 is hard to do. Many indicators point to good things, but political tensions, pandemic variants, and global supply chain issues are complicating matters. If you want your roofing business to survive and thrive, then you need to generate more leads than ever before....

Estimating and Project Management Software for Roofers – Our Top 10 Picks for 2025
by Blake Akers | Nov 17, 2021
Getting on top of a house or business and working on someone's roof requires balance. However, landing a contract gets you the work and is a tricky balancing act. To help you figure it out, my team at Webology took a close look at the top 10 options for busy roofing contractors like you. We don't...

IBM Watson Campaign Automation – An Overview
by Blake Akers | Nov 15, 2021
All About IBM Watson Campaign Automation Marketing automation software is widely used in the digital age. With the ability to provide mobile solutions, as well as email marketing and lead management functions, IBM Watson Campaign Automation is a leading example of the genre. Let's learn more:...
![Top 10 Reasons to Use WordPress for Your HVAC Contractor Website [2022]](https://webology.io/wp-content/uploads/2021/11/hvac-wordpress-banner-1-1080x675.jpg)
Top 10 Reasons to Use WordPress for Your HVAC Contractor Website [2022]
by Blake Akers | Nov 10, 2021
When a homeowner has you install a new HVAC unit for their home, they have to choose what brand or manufacturer you put into place. You have a similar decision to make with your HVAC franchise website. Many options are available to you, but WordPress is a good one to always consider on your...

How HVAC Contractors Can List Themselves Using Google Maps for Easy Wins
by Blake Akers | Nov 8, 2021
Google My Business is an incredible tool to use when you’re looking for qualified HVAC job leads. People can find your company searching on their smartphones and either call or visit your website from the map results. And the best part is that getting listed on GMB or improving your existing one...

How to Write Compelling Roofing Business Descriptions Rich With Keywords
by Blake Akers | Nov 5, 2021
In the roofing business, getting projects and clients is going to invariably involve business directory websites, such as HomeAdvisor and Yelp. You need to provide your own business descriptions to these sites for many reasons. First and foremost, you need a presence there to help consumers know...

How to Get Better Business Reviews for Your Roofing Company
by Blake Akers | Nov 2, 2021
The digital age didn't replace word-of-mouth advertising. It, in fact, amplified it. Online reviews tell consumers whether or not your roofing business is worthy of their time and attention. Knowing how to get better business reviews for your roofing company eventually leads to better business....

Heat Mapping to Enhance Conversions on Your Roofing Company Website
by Blake Akers | Oct 31, 2021
When you're on someone's roof, finding the holes you need to patch is probably the easy part. Actually patching them is a bit different. You have to figure out what to use to fix the problem, knowing the homeowner also wants it to match the rest of the roof. Conversion rate optimization isn't much...

Top 5 Reasons Roofing Contractors Lose Money on Google Ads
by Blake Akers | Oct 26, 2021
Google makes tens of billions of dollars off of search Ads every year. Is any of that even yours anymore? If you've wondered whether or not you're wasting money on Google Ads, then you're not alone. If you've actually stopped spending money on it altogether, then you're in the majority in the...
Webology is a full service digital marketing agency with a special focus in Search Engine Optimization, Sales Automation, and Programmatic Advertising.

Headquartered in Birmingham, AL our company was founded by Blake Akers in 2016. With a vision to revolutionize the way businesses approach web design and digital marketing, we have grown into one of the leading agencies in the southeast region.
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Webology is a digital marketing agency founded in 2016 by Blake Akers.
I'm proud to present the content in the Webology blog as my own edited work, or the work of our top employees. We do occasionally use AI for assistance with our first drafts, but I never let a single word get published without my own editorial review. I strive to present the most factual digital marketing advice possible in every article.
At least two additional members of our staff look over each post for accuracy. However, if you do spot an error in my content, please reach out to support@webology.io and I will gladly review your suggestion.
Just keep in mind that SEO is a BORING 🥱 topic to some readers, so we may have a little fun and play loose with grammar sometimes. My goal is to educate, inform, and keep things entertaining.
The views and opinions expressed here are my own opinions and do not constitute advice or services.
I do not claim to have any insider knowledge of how Google or other search engines work. What I share in the Webology blog is based on my own personal experience working at my agency. Strategies and tactics that worked for the Webology team or our client websites might not necessarily work for you.

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