The Webology Blog
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Why Should I Use Connected TV Ads?
Did you know that in 2023, the number of CTV users in the United States was more than 110 million? Advertisers and business owners should embrace this change as viewers shift from linear TV to streaming services. But while that number's enough to shift your focus, connected TV advertising has...
Can You Optimize Old Pages On Your Website for SEO?
Search engine optimization has a lot of moving parts, such as creating new content on popular search queries. But, what about the content that's already there? Can you optimize old pages on your website for SEO? Is it worth it at all and if so, how much benefit might you see versus investing in...
Are WYSIWYG Website Builders SEO Optimized? The Definitive Answer!
A website serves as a perfect digital doorway between businesses and consumers. However, if you're in a stage to create, design, or optimize your site, a question might pop up in your mind: Are WYSIWYG Website Builders SEO Optimized? After all, your site's overall SEO (Authority + Content)...
Is Web Development Dying in the Age of AI? Discover the Truth
Artificial intelligence affects almost every aspect of digital marketing, including how we build websites. Today, you can write complete website code with AI in one click. So, a pressing question arises: Is web development dying in the age of AI? In other words, what are AI's capabilities when it...
How to Design a Website for Lead Conversion: Ultimate Guide
Your website is often the first point of contact with your target customer, which makes it an important part of your marketing funnel. Plus, it's where most conversions take place! Even people who get your business card or learn about you from a connected TV campaign, eventually check out your...
The Important Elements of Search Engine Optimization
"Unlock the Power of SEO: Discover the Essential Elements for Success!" A Quick Introduction by Webology Search engine optimization (SEO) is essential to any online marketing strategy. It is the process of optimizing a website to increase its visibility in search engine results pages (SERPs). SEO...
How to use OTT Ads for Personal Injury Lawyers: The Ultimate Guide
About 93% of US adults access streaming platforms while the percentage of cable and satellite users is only 40%. This shift in viewing habits presents a golden advertising opportunity for personal injury lawyers. Many of our clients in this space are spending a sheer fortune on Google Ads these...
A/B Testing and Website Optimization: Ultimate Guide
Did you know you could boost your website's performance without even spending a dime extra? A/B testing helps you identify the best variant of almost every website element, including: The calls to action Design and interface Content Images Videos And that's just the tip of the iceberg! With A/B...
Can You Link from an Ad on OTT Platforms?
With the rise of OTT platforms like Netflix and Hulu, viewers now have more convenience and control over their content consumption options. Smart businesses are increasingly recognizing the power of OTT advertising to reach their target audience. However, if you're new to this form of advertising,...
Where do Ads Come up in OTT Platforms?
Over-the-top (OTT) platforms aren't just revolutionizing the way we consume content. They've also opened doors for impactful advertising by providing diverse ad placement opportunities for businesses with just about any sort of budget. Thanks to the wide adoption of streaming platforms, television...
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