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Webology Blog

Webology is a digital marketing agency located in Birmingham, Alabama. We offer full web presence management for brands looking to increase inbound leads. Our blog is a very open and transparent place where we write about the strategies we’re using day in and day out. You’ll find tutorials, case studies, and other useful information in the articles below.

Content is King

Content is King

The Importance of Content for Effective SEO Once Upon a Time…   Back in the day, all someone had to do to get traffic to their site was to stuff their website full of keywords. In fact, it didn’t matter if it was even relevant. The important thing was the...

Should I Hire an SEO Agency or a Freelancer?

Should I Hire an SEO Agency or a Freelancer?

The world of digital marketing has grown significantly in the last several years. Because of this, SEO has become a very powerful tool for businesses and their online marketing campaigns. In fact, many businesses prefer SEO over other forms of internet marketing due...

Our Work: WordPress Conversion for Innovation Depot

Our Work: WordPress Conversion for Innovation Depot

Our agency moved into a private office inside Innovation Depot this July. Before we moved in, the office staff asked us about WordPress. It turns out, they were already looking for a developer who could convert their site out of a custom CMS. The challenge for...

4 Major Missed Opportunities in Digital Marketing

4 Major Missed Opportunities in Digital Marketing

Sadly, a lot of small business and even well-established businesses miss a lot of great opportunities for digital marketing. Are you the owner of a business? Do you want more real traffic that brings real sales? Here are four major missed opportunities in digital...

Websites: Who Needs Them?

Websites: Who Needs Them?

"I DON'T NEED A WEBSITE!" - Our sales guy has heard that one a few times. Especially from local businesses who focus on B2C sales. Trades like heating & air or electrical are an especially hard sell. If they are any good at what they do, word-of-mouth seems to...

Google’s Hummingbird Update

Google’s Hummingbird Update

An In-Depth Explanation of the Hummingbird Algorithm Update  Hummingbird came along after the Panda and Penguin Google updates and changed the way the Internet worked in a pretty drastic way. Google wanted an entire search query to be taken into account instead of...

 

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