The Webology Blog
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What are OTT Ads? 3 Amazing Reasons Why They’re the Future
The way we consume content has changed in the last few years. People aren't subscribing to cable TV as much as they used to. My parents FINALLY cut the cable last year, so it's not just the under 30 crowd making the switch. Why? Mainly because they now have more control and lower costs thanks to...
All About the YouTube Shorts Video Sharing Platform
The way we consume content has changed a lot in recent years. Thanks to our dwindling attention spans, short-form content platforms like YouTube Shorts have taken center stage. 🕺 Smart businesses are utilizing this trend to achieve their marketing goals, and so should you! 💲💲💲 In this blog post,...
What is Attribution in Digital Marketing? – Webology’s Guide to Marketing Attribution
Your prospects go through multiple touchpoints before converting into customers. Calculating your overall digital marketing ROI is straightforward. But, how do you know which customer journey touchpoints are responsible for results? This is where attribution comes in. It lets digital marketers put...
Are Short Videos on YouTube Okay for SEO?
Long-form videos were popular on YouTube for years before Shorts were officially introduced in 2021. The way YouTube presents and pushes short-form and long-form content is different. If getting more search engine visibility is your priority, you might wonder "Are short videos on YouTube okay for...
Building a Website With SEO in Mind – By Webology
Once upon a time, in a land of clicks and keywords, a website emerged from the digital forest. But lo and behold, this website was different from most...It was built with search engine optimization (SEO) in mind, an approach that optimizes the website to be more visible in search results. And with...
How to Create a Digital Marketing Campaign
In this wild digital age where AI's disrupting everything, having a solid online presence as a business owner isn’t an option - it’s necessary. It's essential to develop a digital marketing campaign that can help you convert prospects into customers by leveraging the latest and greatest tools of...
What is ROI In Digital Marketing
Imagine working on a digital marketing campaign only to find out later that it generated no business. In digital marketing, throwing spaghetti at the wall and hoping it sticks just doesn’t work.👎 You need to make sure you’re moving in the right direction through effective tracking. 📊 That’s where...
Can Digital Marketing Be Replaced By AI?
Can Digital Marketing Be Replaced By AI? The market value of artificial intelligence in digital marketing is expected to reach over $107 billion by 2028. More and more businesses are embracing AI to automate repetitive tasks and improve their workflows. The 🧞♂️ genie is out of the bottle and...
Does SEO Still Work in a Recession?
The global economy is unstable, and some businesses are looking for ways to stay afloat. One of the most popular strategies is to invest in search engine optimization (SEO). But does SEO still work in a recession? This article will explore the benefits of SEO during a downturn and how businesses...
How to SEO Optimize Images for eCommerce Success
Search engine optimization (SEO) is an important part of any eCommerce website's success. It makes your brand visible to potential customers in search engines and ensures your products are easy to find. It takes a lot of work, but it is well worth the effort if you'll just stay consistent and work...
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