The Webology Blog
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Why is Local SEO Important for Roofers, HVAC Contractors, and Other Home Services Businesses? Tips for Roofing SEO Success in 2023
Do Roofers Need SEO in 2023? Yes, roofers always need SEO, no matter what year it is. Roofing is a competitive industry, and local SEO's importance becomes increasingly essential as each year passes. Roofing companies and HVAC technicians are always on the lookout for new clients. They have to be...
How to Write SEO Content for Your eCommerce Site
How to Write SEO Content for Your eCommerce Site - An eCommerce SEO Guide for Content Writers The desire of every online shop owner and digital marketer is to be able to promote their store and products quickly and easily. Since several different methods you might try to boost your store's...
Why Create Long-Form Content & Tips to Do It Right
Many marketers resort to writing short, 500-word blog posts thinking that's all their audience wants or needs. But sometimes, this type of content doesn't benefit your readers and may not help you achieve your business goals. The better strategy may be to set yourself up as a thought leader with...
The Most Popular Types of SEO Services
SEO, or search engine optimization, is a critical part of online marketing. By improving your website's ranking on search engines, you can drive more traffic to your site and boost your business' bottom line. There are many different types of SEO services available today, so it can be difficult to...
How to Find Keywords for SEO
How to Find Keywords for SEO SEO, or search engine optimization, can help your website get higher rankings in search engine results pages (SERPs), bringing more traffic to your website. To succeed in SEO, you need to find keywords that are relevant to your business and optimize your website for...
DOOH Advertising Statistics – Digital Out-Of-Home Marketplace Facts
Digital Out-of-Home (DOOH) advertising refers to any form of digital display that’s shown in a public environment. As a marketing channel, outdoor advertising has seen a recent resurgence in popularity that’s indicated by the Google Trends data over the last 5 years: DOOH can take many...
Choosing The Right Roofing Marketing Materials: Lead Generation Tips
Any business owner knows that marketing is essential to success. After all, how can you sell your product or service if no one knows it exists? When it comes to roofing though, traditional marketing methods may not be enough. That's because potential customers usually don't think about their roofs...
Are Video Embeds a Ranking Factor for YouTube Videos?
Did you know that embedding videos on other websites can be a factor for ranking videos on YouTube? That's right - it works! Based on our testing we've determined that if your video is embedded on other websites, it will be easier for people to find and watch, which results in a higher ranking on...
Southern US Roofer Closes $3 Million in Record Month
Download PDF During the severe weather of 2021 they recorded record-breaking profits and more than 60% of sales were attributed to Google My Business. Background After years of mediocre results from their website, we saw an immediate need for local SEO since the company had very poor visibility on...
Which eCommerce Platform is Best for SEO
Choosing the best eCommerce platforms Are you stuck trying to figure out which eCommerce platform is best for SEO? You're not alone! It's a confusing question because everywhere you turn online, there's a different opinion and most of those articles are written by paid affiliates of one platform...
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